About Alex
Over 20 years experience as a Developer, Scrum Master, Agile Coach, and Professional Scrum Trainer who is passionate about building high performing organisations and teams, growing Agile cultures, and enabling people to be more efficient and effective in delivering value.
Early on as a developer, Alex saw the benefits of scrum but the importance of technical excellence to enable a team to iteratively deliver a high quality and maintainable product at a sustainable pace. And to maximise the value delivered, the need to continuously collaborating & working with the Product Owner and Stakeholders to achieve this. Since 2008, you can say Alex has been there, done it, and has the scars to prove it.
To date, Alex focus is helping organisations transform to achieve a sustained competitive advantage by adopting agile principles and practices, and a culture of continuous improvement across all levels from the executive leaders to the delivery teams. With a real passion in helping others achieve the technical excellence mindset & principles needed and explore & establish the complementary practices that could help them.
As a Scrum.org Professional Scrum Trainer, Alex wants to help others share his passion for Scrum, the benefits it can bring, and gain a real insight into how they can use the Scrum Framework in the real world to really get stuff done!
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What students say about Alex
May 26, 2023
Alex is an amazing Scrum trainer
Alex has been extremely knowledgeable about the subject, and fully engaging, which made the 2-day training very valuable. His examples and exercises were to the point.
May 6, 2023
Great interactive and inspiring…
Great interactive and inspiring content. Our trainer Alex was a engaging and supportive. He encouraged group exercises that really enriched the experience.
Apr 28, 2023
A valuable online experience for any (aspiring) PO!
Our excellent trainer Alex made the online session feel like an in-person meeting by fostering a collaborative approach, utilizing great tools and connecting with us on a personal level. I could recommend this course for everyone interested in becoming a PO or furthering their knowledge for the role. There were attendees from all over Europe, with many different products using scrum, which made the experience very valuable! I will choose b-agile again myself, and have already recommended it to others.
Apr 7, 2023
Engaging learning experience
Great experience, really made a difference towards getting certified.
It was a fun and really engaging 48h experience for me.
Mar 27, 2023
What made the experience great?
What made the experience great? Alex! I loved his style and was always on point, not back of from a challenge.
Mar 25, 2023
Getting up to date with all the fast changes
I was able to organise my current knowledge and I learned new things. It was a day well spent.
Mar 18, 2023
Great class, with space for improvement
I took the two day class for PSPO Certification. I liked the overall experience in taking part of this class, but there is some space for improvement. The class had a lot of content to explore what Scrum is and how we can use Scrum in our daily life. There were a bunch of examples super useful to apply Scrum in our professions. Nevertheless, I think that for two days of classes on Scrum, there should have been more time for questioning and explore some real daily life problems that students face in their real companies/projects.
Mar 15, 2023
Great learning and excellent way of…
Great learning and excellent way of delivering course using mural. Great exercises.
Mar 13, 2023
Alex is amazing
Alex is amazing! The course is great fun, highly recommend!
Mar 11, 2023
Great learning session based on experience and not focused in paper
Alex provide you more than a learning experience. By introducing you in a collaborative and interactive environment you learning by being in a cycle of agile techniques. It was a great experience and acknowledge of new tools and approaches.
Thank you Alex.
Mar 6, 2023
Great trainers
Great trainers, good material well explained.
Feb 23, 2023
Fantastic Course
Great format. Engaging, knowledgable trainers who were able to react and respond.
Jan 27, 2023
Excellent content
Excellent content, lots of open discussion and exercises with examples.
Very happy with the trainer too, clear explanation of all the concepts and theory. There is a lot to cover in 2 days so I really appreciated the trainer's discipline with time.
Dec 21, 2022
Calba PSM - Great Course
The trainer was very experienced and it was a small but diverse group of students, meaning the discussions were all focused and very useful.
Dec 12, 2022
Alex was a great trainer :)
Alex was a great trainer who really helped to clarify some of the more difficult concepts.
Dec 1, 2022
Informative sessions
The sessions were very informative, Alax was presenting and explaining every detail in a clear and acceptable way.
Nov 22, 2022
I really enjoyed this collaborative and…
I really enjoyed this collaborative and interactive session which has definitely expanded my insight about the Scrum applied knowledge. I can feel a big difference in my approach using Scrum and the course has shaped me into a more effective Scrum Master.
Nov 14, 2022
Great course
Alex was extremely helpful and considerate to the entire class in my opinion. It was a great level to enter into for Scrum and has helped align a few thoughts and solidify my understanding further.
Nov 6, 2022
A brilliant collaborative course full…
A brilliant collaborative course full of interactive exercises that get you thinking about the real life challenges we face as Scrum Masters. Our PST, Alex, made sure everyone had the opportunity for their voice to be heard. He catered for different levels of the class which must have been difficult. A wonderful course which I am hoping has set me up in great stead for the exam itself.
Oct 28, 2022
Chris Bexon - B-Agile - The Scrum Gods
Chris Bexon, wealth of knowledgeable. Coaches in a way everyone can understands. Thoroughly enjoyed the course. Would highly recommend! Took the exam 2 a day after the course and passed!
Please take this course if you intend on taking an of the exams.
Oct 26, 2022
Exceptional PSM I Course
Great experience with Chris leading the Scrum Master PSM I course. A lot to take away and adapt into our Scrum implementation.
There were so many misconceptions I had that Chris was able to elaborate on and clear up. He's given me a solid foundation to build on moving forward.
Oct 26, 2022
Great instructor, interactive learning
Great instructor, loved hearing about his experience in scrum and in tech industry. The interactive learning approach worked well & enjoyed my 2 day training with Alex!
Oct 21, 2022
Excellent on-line PSPO course
Excellent on-line PSPO course with good mix of exercises, teaching, advice from real life experience.
Clear focus on the key principles of SCRUM theory that are already changing my daily work life and proved to be an excellent foundation for the certification assessment.
Thanks Alex.
Oct 14, 2022
I really enjoyed my 2-day PSPO training…
I really enjoyed my 2-day PSPO training with Alex from b-agile.
His teaching style was engaging, showing us the topic, providing examples from his extensive experience, and then coaching us through activities to cement our skills.
Alex was very generous with his time, discussing the concepts with us over lunch in the context of our business.
I've since passed the PSPO I assessment with 95%, 2 days after finishing the course. I'm looking forward to sitting more Scrum.org certs and training with b-agile in the future.
Oct 12, 2022
Really great course with lots of…
Really great course with lots of interactive activities. A mixture of theory and application makes the course an enjoyable way to learn Scrum - would highly recommend for those looking to get the most value from their teams.
Oct 7, 2022
Excellent!
Great session, great teaching and the illustrations really helped with breaking down the concepts!
Oct 3, 2022
5/5 Experience
A fantastic 2 days with Alex diving into scrum for the first time for myself. Great class where Alex tried to make it as interactive as possible and invited conversations and discussions. Took time to explain points and get the values of scrum and scrum itself embedded into us. Highly recommend
Sep 14, 2022
Alex is an amazing coach
Alex is an amazing coach. I really enjoyed all the class and breakout rooms. Really interesting exercises. Thank you Alex
Sep 13, 2022
Fantastic Teaching
Thank you Alex for a great class. I found the PSM II class very practical and insightful.
Aug 29, 2022
PSPO Course by Alex Brown was brilliant!
Very informative course run by Alex Brown. As a Product Owner for over 3 years I learnt a lot to gain more outreach from my role.
Aug 19, 2022
Overall a very informative course with some minor improvement potentials
After the first half of the day, I was quite disappointed, to be honest. The content was exactly the same as what I've learned at university and not really about the actual Scrum framework and about the PO itself. Fortunately, this was probably to give some sort of introduction to product management to other team members since we were all having completely different professional backgrounds. I think the second day was most helpful and really gave me new insights, which I appreciate.
What I think definitely needs to improve is the microphone setup. Sometimes one could hear the voice echoing in the room especially when a speaker is leaning back and forth and not speaking directly to the mic. This can be challenging for those who come to the course with a second or third language. I think a headset with a mic right in front of the mouth should do the trick or just any professional microphone with echo cancellation and noise reduction.
Aug 10, 2022
Great course
Very explicative
Aug 4, 2022
Great two day training
Great two day training
Alex was extremely knowledgeable and clearly explained all of the different points / topics.
Slight rush towards the end as we were running out of time but he managed the situation well.
Thank you for all your help!
SF
Aug 1, 2022
Great interactive class
Great interactive class, thank you Alex you were brilliant.
Jul 30, 2022
More than I extected from the PSPO training
Attending to the training gave me far more than I expected. Alex presents high training and coaching skills as well as a deep understanding of Scrum. He is able to share his knowledge in an understandable way with patience a respect to different opinions and mindset. Participating in a training session with Alex gave me a better insight into the role of PO, thus allowing me to pass PSPO exam smoothly at my first attempt.
Jul 26, 2022
Excellent course
Alex is an exceptionally knowledgeable and experienced Scrum trainer, his PSM course was brilliant.
Jul 26, 2022
Scrum Master PSM1 Success
Joined a small group for the PSM1 course with Alex, who very engaging, and had a wealth of relatable experiences that helped solidify the Principle. The course material and post course content was also very helpful, as promised.
Jul 19, 2022
Chris and Alex from b-agile are just…
Chris and Alex from b-agile are just amazing! They don’t just teach but they guide and equip you with their vast relatable knowledge and experiences. The Product Owner course was so insightful and even fun (would you believe)! Thank you both so much!
Jun 28, 2022
Lots of useful input
Lots of useful input, great trainer. Motivating and interactive course. Good examples and interesting discussions.
Jun 9, 2022
PSPO Course
I really enjoyed the PSPO Course held by Alex and Chris @ b-agile. A very interactive course via Zoom with lots of interesting discussions about both Scrum/PO topics but also connecting to our current organisation sitatuation. Alex and Chris has great chemistry which makes the course fun and the time to just fly by (in a good sense).
May 11, 2022
Was prepared to look like a fool
Was prepared to look like a fool, didn't need to. Alex, the teacher, explained everything in a way even an unexperienced person such as myself could understand. The course in it self covered all the neccessary aspects of both scrum theory and product ownership. I took an open assesment the morning after and decided to just run through the questions, not thinking to hard on the answers and still got ~90% correct.
Will recommend my organization to attend this class and others
May 10, 2022
I enjoyed the course immensely
I enjoyed the course immensely, the level of information and the way it was pitched by Alex was straight forward and easy to understand therefore a path was formed with which I could apply this in my org. I only wish I had completed a coaching course beforehand so that the learnings could be taken and applied directly however I will now go forward and complete some form of professional training. I found Alex / b-agile to be super responsive and helpful and gauged the groups level of understanding and speed really well. Would recommend this course to 'wanna be' change agents or practicing agile leaders.
Mar 25, 2022
I enjoyed the training provided by…
I enjoyed the training provided by Alex. It was the best scrum training I've ever had
Mar 21, 2022
Very good experience
Very good experience. Chris Brexon is a very experienced coach/trainer, responded to questions and problems immediately, very helpful, kept a good spirit from the first minute to the last. Thanks. I have to confess, I do not know who Alexander Brown is.
Mar 21, 2022
Alex was professional and friendly
Alex was professional and friendly. Kept the class focused and interested. I would recommend this class.
Mar 13, 2022
Great trainer
Great trainer
Feb 14, 2022
Fantastic course.
An excellent course and very well delivered. Highly recommended.
Jan 31, 2022
Expert guidance delivered in a…
Expert guidance delivered in a collaborative and very active way. Great course.
Jan 30, 2022
the course was well delivered and the…
the course was well delivered and the coach was very calm and make everyone feel at ease. Despite the intensity the course was well delivered
Jan 22, 2022
Very interactive and engaging
Very interactive and engaging, although the class was delivered as full 2-day live virtual.
Dec 10, 2021
Good breakdown of content
Good breakdown of content
Leading us to the concept of what SCRUM is and what the role of the SCRUM Master is.
Good real life examples, challenging questions to prepare us for actual work & good pointers for the test.
Nov 30, 2021
PSM course
Attending the PSM course made me realise that it is not about memorising the content but understanding it. Hence, this is a light framework and not a guide providing what to do step by step. It really inspired me and changed my mindset!
Nov 28, 2021
Nice usefull class
Nice usefull class
Sep 30, 2021
Scrum Master
Instructor was excellent
Sep 12, 2021
Interaction and collaboration instead of speaker monologue
There were only three of us students and each of us had a different background, which made the discussion very interesting. Alex included a lot of time for group work and group discussion. For me, this training was absolutely useful because there was not one teacher speaking to the audience, but a two-day collaboration with much interaction with Alex, which I liked a lot.
Jul 28, 2021
The course was amazing!
The course was amazing!
Jul 14, 2021
Very knowledgeable instructor.
Very knowledgeable instructor.
Jun 28, 2021
Great training to get into the scrum mindset!
Great training to get into the scrum mindset, to live it from the inside and to discover its enormous potential. Alex is very knowledgeable and he transmitted his knowledge in many, interactive ways, bravo!
Jun 28, 2021
Amazing class and very interactive
Amazing class and very interactive, would advise to anyone! A great introduction to the fundamentals of scrum, in both an informative and practical way.
Jun 26, 2021
Fast paced with lots of information
Fast paced with lots of information, all you need to get started with Scrum.
Whilst the volume of information seemed a little overwhelming on occasions, it all fell into place in the end.
The use of a real life scenario demonstrated well the framework and values. I completed the course with my team, which was a bonus, leaving us all fully equipped to begin our Scrum journey.
Alex is a very knowledgeable trainer with passion for the subject. Sharing his own Scrum experience brought the framework to life and helped with my understanding.
Highly recommended, I'm already looking into the other courses on offer.
Jun 2, 2021
I really appreciated the class in…
I really appreciated the class in general.
Alex is a great trainer, I suggest this 2 days training to anyone willing to learn while having fun.
May 10, 2021
Well prepared
The course was well prepared in advance which helped us get through a lot of PSPO course information. Also having the course info available afterwards is super helpful!
May 9, 2021
Excellent Training!
Excellent Training!
Calba and their trainers offer excellent training - uses Scrum.Org methodology and offers great, memorable examples. Most enjoyable 2 days course I have taken to date.
May 4, 2021
Gave a well-rounded understanding on…
Gave a well-rounded understanding on how to combine Scrum and Kanban.
Apr 28, 2021
Alex was a very competent trainer
Alex was a very competent trainer, knowledgeable and capable of transferring his knowledge.
I just wish the examples had been relatable to our area of working. It was really hard to keep focus when trying to work out what you need to convert cars. I would have got more out of the sessions if the worked exercises had been relatable.
Apr 27, 2021
Thank you Alex
Thank you Alex, you have given me a profound insight into the world of Scrum. It was fun to be able to learn with such an experienced person.
Apr 10, 2021
Highly Recommend!
Very interactive course. Alex Brown provided a clear overview and useful link/supporting material to review and enhance development into the Product Owner role.
Apr 10, 2021
Very nice and formative experience.
The experience with Alex and the rest of the team was formative and rewarding.
I would have spent even more time in group exercises and practical tests but considering the available time Alex did his best!
Very appreciated also the list of suggested books to improve skills (and library)
Suggested also to who is not an english native as i am.
Sometime can be intense but the gratification at the end can be huge.
Thanks Alex, thanks Team.
Apr 7, 2021
APS Training
Great class and interaction. Very professional and knowledgeable trainer, I can highly recommend it. Thank you Alex!
Apr 2, 2021
Great course and great trainer
Great course and great vibe. Nice group people and the trainer is the best, has a lot of experience, a lot of great examples and take care of each participant to fully understand the right way
Mar 9, 2021
Intense and to the point
It's a challenging, but overall great training whether you're experienced or new to the Scrum practices. Very intense structure and to the point material. At the same time, Alex followed through with all our questions and some great discussions were happening.
Mar 2, 2021
Training received
I enjoyed a lot the training. I had the opportunity of learning different concepts, which makes me engaged to scrum. The trainer is excellent, we could see that he is enthusiastic when he explains this subject.
Feb 26, 2021
Great Course with a humble and great Trainer
Alex is a great trainer! He applied a very interactive and informative structure to both days. Also learning from the different stories Alex could tell from his daily business was invaluable. Looking forward to more courses with Alex.
Feb 25, 2021
PSPOI
PSPOI
Dear Alex, dear Scrum.org-Team,
thanks for the great virtual experience. I have learned a lot.
I have an aspect that I would like to share with you. Maybe it is helpful:
The new Scrum Guide contains many new or changed terms and concepts. One thing that would help any student in this exciting transition would be more explicit references and end notes to these changes under blog posts, in the course, and other online materials that are not updated so far. Also reading the recommended books (I read Professional Product Owner) has challenges, too.
Some minor issues: I found some dead links on blog posts:
https : // burozeven.nl/ 2017/08/08/the-go-product-roadmap/
https : // burozeven.nl/ 2017/11/15/70-tips-for-product-owners-part-3-business-value/
(I put some space in the links that they are not clickable)
Warmest greetings!
Carolin
Feb 20, 2021
PSM I training
Alex is a very knowledgeable trainer and the course was very engaging, with lots of exercises and topics that really made me ask myself what would I do in that situation. I have really enjoyed the training and it gave me a new perspective on things and how they should be properly done. Thank you!
Feb 20, 2021
Great training
Very knowledgeable trainer, diverse support materials which vary from paper to video (in an online setting) and very well facilitated. I would add a space, in each day, for open discussion on real life, participant driven experiences and questions. Great work!
Feb 14, 2021
Great class and teacher
Great class and teacher. Good time management, fantastic collaboration and group exercises.
Feb 8, 2021
The class was fun and really…
The class was fun and really interactive. I had a lot of new knowledge, thank you
Feb 2, 2021
I completed Applying Professional Scrum…
I completed Applying Professional Scrum with Alex Brown in a virtual training. Alex is an enthusiastic and knowledgeable trainer.
2 intense and challenging days having only theoretical knowledge of Scrum and had to immediately participate in a sprint. It was awesome! I enjoyed this way of training as you learn quickly.
I highly recommend the training and it would have been excellent if it was face to face (which was not possible due to the COVID-19 situation).
Jan 31, 2021
Great Course
This was one of the most interesting and applicable courses I have attended. The course was highly interactive and encouraged us to answer difficult questions without being spoon-fed answers. Alex delivered the course brilliantly and made the most of the online environment where it can be difficult to keep people engaged for a full day.
Jan 30, 2021
I found the class structured and well delivered
I found the class was very well structured. Alex used some great tools to help go through the material in a collaborative manner. Thats difficult to do in the new lockdown world, but was an effective way to cover the material.
Jan 23, 2021
One of the best online courses I have ever taken
One of the best online courses I have ever taken. Alex is an excellent facilitator and teacher allowing time for interaction and discussion whilst bringing course material to life with actual experiences and examples. Many thanks, it was a real positive experience, I learned a lot from yourself and from my fellow class mates.
Jan 21, 2021
Very insightful course greatly delivered by Alex Brown
The course content was very insightful and Alex made it very practical with plenty of real life examples. Discussions and experience sharing with other participants was also a big take away as everyone was very passionate expressing their own challenges. That was my second course with Alex and I strongly recommend him as a trainer!
Jan 8, 2021
Leadership towards agile maturity
A lot of usefull aspects and tools around agile leadership and team maturity in a very interactive and collaborative virtual course.
Dec 15, 2020
A great course, highly recommend
A great course, professionally prepared, hands-on, very engaging and full of real life examples.
Alex is a wonderful trainer and every minute of the course was full of practical knowledge which I can implement in my daily work. Not only was Scrum presented in a lot of detail, but also many complementary DevOps practices which make agile collaboration and continuous delivery so much easier. Topics of code design/architecture and quality were also mentioned in a lot of detail.
During the course we worked on an example project and had a few full very short sprints to get a feel of how Scrum can be applied in practice.
Highly recommend this course both to people who are new to Scrum as well as developers experienced in agile practices who want to clear some things up for themselves.
Nov 30, 2020
The course was good
The course was good, the facilitator was very considerate, it was a good overview. It will be helpful to break it down in four days instead of two to ensure better learning process. All the best.
Nov 17, 2020
Brilliantly interactive and engaging
Chris and Alex were brilliant at helping our team work together to better understand scrum. The course was really interactive and we got some really good results from our team. We were able to finish the course being confident in our ability to improve how we work.
Nov 10, 2020
Nice and interactive virtual training
Nice and interactive virtual training. I would definitely recommend.
Nov 9, 2020
Awesome course, from amazing people!
Chris and Alex couldn't have been better, they were amazing from start to finish. Would highly recommend to anyone. It was brilliant!
Nov 4, 2020
Great structure
Great structure. Alex is very helpful and motivated and you get allot of cases and questions that are helpful to understand the theory
Oct 19, 2020
Really insightful course (from principles to practices)
The course was great!
- It changed my perspective on Kanban
- I've added several practices to my toolbox
- I'm energized and can't wait to put that stuff in practice
A good balance between theory and practice.
Oct 18, 2020
Great course!
Great course! Alex is a truly passionate, knowledgeable and great trainer. The course is very interactive which makes it for an even greater learning experience. Thanks again for these two days Alex!
Oct 15, 2020
Great classes
Great classes, very dynamic and interactive. Alex is a really good trainer, he is very knowledgeable and passionate about Scrum. I am really glad I took the training with him.
Sep 27, 2020
Great course for managers who would like to work with agile teams
How to lead agile team is difficult enough, be sure you have a basic understading of agile / scrum teams before you start this course:-)
Jul 21, 2020
Excellent course taught by Alex
Excellent course taught by Alex. Very immersive, loads of personal experiences which helped understand the role of Scrum Master even better.
My recommendations!
Jul 20, 2020
Excellent PSF Course
I really enjoyed the course and it has inspired me to investigate more about Agile principles, especially Scrum. Alex did a great job of making us all feel at ease regardless of whether we had any Scrum experience or not. The class was really interactive and would recommend to anyone interested in Scrum to take part in. Debating which one to do next!
Jul 17, 2020
Mr.Alex is an awesome trainer.
Mr.Alex is an awesome trainer.
Jul 11, 2020
The PSM course
The PSM course, held online due to COVID-19, was really well organized. Alex was great! He offered very interesting case studies and excercises, and diligently answered all our numerous questions. We were a group of 8, which made it ideal to keep us all engaged and give us the chance to share our experiences and exchange ideas.
Jul 1, 2020
Excellent virtual class
great class! very interactive and good mix of theory and practice. Alex was very accommodating and adapted the course to the needs of the class.
Jun 29, 2020
Professional Scrum Master
Really enjoyed the course, Alex is a great teacher/coach and his passion for scrum was clear. He has a very inclusive approach and a very deep knowledge of scrum which ensured all members got the best learning/value from the course.
Courses taught by Alex
Applying Professional Scrum
Applying Professional Scrum for Software Development
Professional Agile Leadership - Essentials
Professional Agile Leadership - Evidence Based Management
Professional Scrum Facilitation Skills
Professional Scrum with Kanban
Professional Scrum Master
Professional Scrum Master II
Professional Scrum Master and Professional Scrum Product Owner
Professional Scrum Product Owner
Professional Scrum with User Experience
Scaled Professional Scrum
Upcoming Classes by Alex
See all upcoming classes
Live Virtual
Date: Jun 6-7, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jun 12-13, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jun 15-16, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jun 19-20, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jun 23, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jun 26-28, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
In Person
Date: Jun 27-28, 2023
Language: English
London, United Kingdom
Live Virtual
Date: Jun 29-30, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jul 3-4, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jul 6-7, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jul 10, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Live Virtual
Date: Jul 11-12, 2023
Language: English
9:00 AM - 5:00 PM Europe/London
Latest Blogs by Alex
See all blogs
A common question we get asked is how do we get started with creating a Definition of Done? Let's explore how we can obtain transparency of where you are, your destination should be, and what your possible first steps are to get there!
Some may confuse the word “Foundation” in the name of the Professional Scrum Foundation course to mean simple or basic. But in truth this means it is a course for everybody to build a solid base of knowledge,
As the name “Test First” suggests, you write a test first before the actual code and keep them running all the time. Well, maybe not the second part explicitly. Yet what if I said to you that it actually means more than that?