Professional Product Discovery and Validation

Live Virtual Class, October 2, 2024

Class Overview

PPDV – Professional Product Discovery and Validation

Date And Time
Wednesday, October 2, 2024

7:00am to 2:00pm Pacific Time (Los Angeles)
8:00am to 3:00pm Mountain Time (Denver)
9:00am to 4:00pm Central Time (Chicago)
10:00am to 5:00pm Eastern Time (New York)

Location

Virtual Delivery

Requires students to join a Zoom meeting from a computer with video turned on.

Introduction

This 1-day skills course on product discovery and validation offers hands-on training to participants, enabling them to enhance value creation through practical application of discovery and validation skills in product development. The course covers not only greenfield scenarios but also the enhancement of existing products.

Course Description

In this skills class, students will leverage an ongoing case study as a way of applying techniques learned throughout the class and preparing to take what they learn back to their workplace. This course is designed for Product Owners and product teams to enable them to better incorporate discovery and validation into their product development process.

Product discovery and validation focuses the team toward achieving customer outcomes and company impacts. Teams learn how to drive the design together with delivery in short, iterative cycles to assess what works best for the business and the user.

Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end empirical approach to product development.

Learning Objectives

Position your product to better fit the needs of your users by understanding the market
Experiment deliberately by clarifying your assumptions and quantitatively testing them
Manage risk by validating sooner rather than later and maximizing the amount of work not done
Use empiricism to refine and discover paths to value iteratively and incrementally

Target Audience

Product Owners and product team members

Instructors

Chad Beier

Chad is an organizational agility advisor, external change agent, and Professional Scrum Trainer (PST) with Scrum.org. He promotes organizational agility and positive pressure for change through speaking, advising, coaching, and training.

As a trusted advisor, he works with all levels of the organization to optimize your business to respond to change. Progammer, project manager, product owner, business owner - Chad has a diverse background that helps him connect with people throughout the entire organization.

Chad is the co-host of The Agile Wire podcast where he speaks with industry leaders around the world. He speaks at conferences across the United States and is active in the Wisconsin agile community - organizing meetups in multiple regions (Mad City Agility and Central Wisconsin Agile) and founder of the Mad City Agility Conference.

Jeff Bubolz

I am a speaker, trainer, and agile coach. I have been a Product Owner, Scrum Master and Development Team member. I have worked with enterprise companies to small start-ups. While working with many teams across many companies I have found that most problems are not technology problems, but are organizational structure, process, and people problems. As a trainer I bring storytelling, a broad array of experience, and collaborative approach to teaching.

I take a practical approach to teaching and coaching organizations how to respond to change and gain organizational agility. I love teaching and using Scrum, but use many other tools in the agile toolbox when the situation calls for it.