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Product Goals: One or Many?

Last post 07:27 am October 25, 2025 by Ian Mitchell
1 reply
03:58 am October 25, 2025

I have to say I am a bit confused on this point.

 

The Scrum Guide suggests that there should only be one Product Goal and at any one time.

“The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next”

However, the Scrum.org Learning Series suggest multiple Product Goals:

“Product Goals are hypotheses that a Scrum Team uses to progress toward their Product Vision. They can change as the team learns more about stakeholder and customer needs”

 

So two questions:

1. Do we think it is advantageous to hold multiple Product Goals?

2. I am currently helping people to pass their PSM exams and not sure what to tell them.


07:27 am October 25, 2025

There can be as many Goals for a Product as are valuable, but only one at a time.


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