Sprint Review when actual users are not present

Last post 10:12 pm June 29, 2020
by Simon Mayer
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03:25 pm June 29, 2020

While doing a sprint review for a B2C mobile app, on behalf of the actual users, we have product managers attend the meeting. Is there a better approach for getting valuable user inputs?

04:13 pm June 29, 2020

Is your product owner including end users in the process of creating new features or receiving feedback for existing features? There's lots of techniques in the design thinking space that can be employed outside of the Sprint Review. 

Things such as user interviews, usability testing, surveys, etc. can shorten the distance between the team and end user and creating a more constant feedback loop. 

The results of such can be incorporated into the Sprint Review to support product decisions to the stakeholders where needed. 

08:39 pm June 29, 2020

While doing a sprint review for a B2C mobile app, on behalf of the actual users, we have product managers attend the meeting. Is there a better approach for getting valuable user inputs?

I'd suggest that there is, and in Scrum it's described as product ownership. What are these so-called "product managers" doing that a Product Owner cannot or should not do?

10:12 pm June 29, 2020

I recommend reading this blog post https://medium.com/swlh/5-rules-for-integrating-ux-with-agile-scrum-b048babb9a89 and the other suggested reading for Scrum.org's PSU I assessment.

The reason: if you have Scrum Teams that are responsible for UX, it should provide plenty of opportunities to learn from real users; not just at the Sprint Review, but throughout the entire sprint.