Martina Luenzmann

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Martina is a pragmatic agile practitioner with 360° experience in software product development having worked as a Product Owner, Agile Coach, Design Thinking Coach, Quality Manager and Software Developer.

For more than 20 years, she has successfully transformed processes and practices to foster innovation and optimize effectiveness of organizations with up to several thousand employees. She strongly believes that the hallmark of any true agile transformation is making customers and employees happy.

Having worked with C-level leaders of Europe’s highest valued software company (SAP), Martina enjoys collaborating with people across global organizations. Exposure to all levels of organizations from decision-makers to Scrum Teams has given her deep insights into the needs of different roles and has made her most effective in her training, coaching and consulting.

Martina is located in the beautiful city of Heidelberg in Germany.

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English
German

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Upcoming Classes by Martina

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Professional Scrum Product Owner

Live Virtual
Nov 25-26, 2021
9:00 AM - 5:00 PM
Europe/Berlin
German
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Professional Scrum Product Owner

Live Virtual
Dec 13-14, 2021
9:00 AM - 5:00 PM
Europe/Berlin
German
Details Register

Classes Attended by Martina

Professional Scrum Product Owner

Don McGreal
Chuck Suscheck
Improving
Nov 5-6, 2019
Professional Scrum Product Owner - Advanced

Ludwig Harsch
Feb 17-18, 2020
Professional Scrum Master II

Stefan Wolpers
Berlin Product People GmbH
Sep 15-18, 2020

Latest Blogs by Martina

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Martina Luenzmann

What is the difference between USABLE and USEFUL?

This question comes up when discussing the accountabilities of the Scrum Team and the Developers. The Scrum Guide says on page 5: The entire Scrum Team is accountable for creating a valuable, useful Increment every Sprint. Developers are the people in the Scrum Team that are committed to creating any aspect of a usable Increment each Sprint. Let us first look at possible definitions for USEFUL and USABLE: useful can be defined as "fit for purpose" usable can be defined as "fit to be used" Now, let us explore how a user experiences a product: Usually, a user first experiences the surface of a product. Most users see a product and perceive its aesthetics in terms of visual appearance. Visual design is about proportions, color schemes and design elements. If this is done well, a user may be pleased with the appearance. However, as the saying goes "Don't judge a book by its cover", people often judge the inside from the outside. For a user to discover product functionality and use it, the product must be usable. If the user can't figure out how the product works, or the product is full of bugs, or the product suddenly ceases to function, the product is not usable. Therefore, an Increment must be usable to provide value. Being usable is driven through the Definition of Done. A user has a problem to solve. If a product helps a user to solve a problem in a better way such as in a faster way, or in a cheaper way, or in a more convenient way, or in a safer way, etc., then it is useful. In order to create a useful product, a Scrum Team has to discover users needs and translates these insights into product capabilities so that the user can achieve an outcome. The following graphic shows the 3 different concerns in one picture: All three concerns are important for product success. However, it's easy to predict that products are not going to survive if they are not useful, no matter how beautiful (aesthetics) or easy to use (usable).

Oct 9, 2021 Read blog

Martina Luenzmann

Awakening Creativity for a better Product Backlog

So many times, I’ve heard that round about 50–70 % of all software features are rarely or never used. In the Cloud we can now even measure it.

Oct 9, 2021 Read blog

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Martina Luenzmann

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