How to Fix Objectives and Key Results (OKRs) with Evidence-Based Management (EBM) and Scrum

September 3, 2025 11:00 AM EDT (15:00 UTC)

If you’re leading change—whether in product, technology, or the broader business—you’ve likely seen this pattern: OKRs become a quarterly ritual, disconnected from delivery. Objectives look inspiring in a slide deck, but nobody can show clear evidence they’re moving the needle.

It doesn’t have to be this way.

In this Scrum Pulse webinar, PST Yuval Yeret will share how leaders he has worked with have used Scrum and Evidence-Based Management (EBM) to turn OKRs into a live system of focus and adaptation. He will share concrete examples where OKRs stopped being alignment theater and started driving real traction.

You will explore:

• Why strategy deployment fails when OKRs are decoupled from feedback and empiricism
• How Scrum practices can ground your goals in working product increments, not wishful thinking
• How EBM helps leadership teams measure progress without getting lost in vanity metrics
   

If you’re tired of ambition without evidence—and want to connect strategy to delivery in a way that actually works—join us.