A product is valuable in three ways.It helps a customer achieve something that they want to achieve, some positive outcome that they desire. (e.g. satisfied and happy customers)It creates a positive impact for the business in money terms when customers use it. (e.g increases in revenue, profit, and ...

Product Value is the benefit that a product provides to a customer to increase their satisfaction and needs. It can also be considered as the benefit that the organization gains from the product represented in terms of money, or benefit to society. When a team and organization deliver value, they ar...

In this episode of the Scrum.org Community Podcast, host Dave West is joined by Quincy Jordan, VP of Agility at Agile Thought. The discuss the question, "Has Agile Stalled?" and review some of the points in a recent blog that Dave wrote. (30:35 Minutes)

In today's fast-paced and highly competitive markets, the ability to adapt and innovate quickly is not just desirable – it's essential. In this video, Martin explores the nuanced role of Scrum in such environments. 🚀 He sheds light on how Scrum can help businesses not only survive but thrive in thes...

A self-managing team is a fundamental part of effectivity. How can your Product Backlog support this? Check it out!

A product is a vehicle for delivering value, meaning valuable outcomes, to customers.Outcomes are experiences that help the customer to achieve, or at least make progress toward, a goal that they value.The word "product" encompasses a broad range of solutions that organizations can use to deliver va...

In this Scrum Tapas video, PST Martin Hinshelwood delves into the Lean idea of Hypothesis-driven Development and explains how it works when it comes to delivering value. (6:04 Minutes)

In the world of lean product development, you need to not only consider what your users say, but you need to consider what they actually do. In this Scrum Tapas video, Martin explains how to collect telemetry on your features to better understand your users and make better decisions by sharing some ...

In the world of lean product development and Product Ownership, it is important to have a Product Backlog to be minimal, but sufficient. In this Scrum Tapas video, PST Martin Hinshelwood discusses the concept of a Product Backlog being a lean inventory and how a minimal backlog creates focus and gen...

Transparency is one of the most important concepts in Scrum. It enables Empiricism. In this Scrum Tapas video, PST Martin Hinshelwood talks about the importance of maintaining transparency on Scrum Teams and on the Product Backlog in particular, and how Product Backlog refinement contributes. (3:46 ...

It is essentially re-wording an assumption or set of assumptions in a way that is put more like a question, or something that needs to be tested, eg. we believe this particular set of assumptions to be true, and we will know if we are right if X happens.

In this video, Martin shares his personal journey from traditional project management to Agile and DevOps. 🚀 He delves into the challenges and realizations that led him to embrace a more adaptive and people-centric approach in software development. 🌐

When Product Owners craft roadmaps in isolation - without consulting the Developers -  the result can be a 'pie in the sky' or unrealistic plan that jeopardizes the very essence of Scrum.

The Scrum Master might just be the most misunderstood accountability in Scrum. Organizations often need help understanding the value a Scrum Master brings, especially when the leaders are new to agile development. The question is how can we articulate the Scrum Master’s value? PST's Greg Crown, Jaso...

Beyond eliminating un-done work and reducing interruptions, teams can streamline their work to reduce the time it takes them to develop, deliver, and measure the customer impact of an idea they think will improve customer satisfaction, and reduce a customer satisfaction gap.The kinds of improvements...

There are many reasons why Scrum Teams struggle to deliver value. To be more effective, Scrum Teams should better understand customer needs, improve their cross-functionality, be empowered to make decisions, improve their ability to focus, and increase their feedback cycles.

People lose focus because of two different kinds of interruptions: Planned and Unplanned. Planned interruptions include things like:Attending scheduled meetings other than Scrum events. Every organization has a variety of general meetings, including company or divisional/departmental information sha...

When Scrum Teams don’t grasp customer needs, their goals may be flawed and outdated. Strategic Goals and Intermediate Goals (like Product Goals) change based on customer feedback. Often this happens because the Scrum Team over-relies on internal stakeholder information. While their opinions are impo...

Ideally, a Scrum Team has all the skills it needs to deliver a valuable product Increment. However, in practice, this happens rarely. Developing complex products for a complex world requires skills that even highly cross-skilled teams will lack at times. For instance, if they have questions about le...

Scrum Teams lose valuable time waiting for someone else to make a decision. The more a Scrum Team is empowered to make decisions for itself, and the more they understand how they want to make decisions, the less time it will waste waiting for a decision, the more effective it is able to be, and the ...

🚀 Dive into the future of Agile and Scrum training with our latest blog post! We explore the shift from traditional learning methods 📚 to immersive learning experiences 🌐. Discover how immersive training, with its real-world applications and outcome-based assignments, enhances understanding and rete...

En este artículo, Alex Ballarín habla sobre la tendencia de empresas que renuncian a los roles de Scrum Masters o Agile Coaches. ¿Por qué pasa esto en 2023? ¿Qué puede hacer un Scrum Master para permanecer qrelevante muchos años más?

Empiricism, particularly in Product Ownership and Scrum Mastery, is a cornerstone for fostering effective, adaptive, and customer-centric product development.

Scrum Teams are meant to be self-managing, meaning they decide who does what, when, and how. They work through problems together. They experiment and determine how to meet their goals. But what if the team you’re working with just isn’t there yet? How can you support a team that hasn’t figured out h...

The Scrum.org Professional Agile Leadership – Evidence-Based Management (PAL-EBM) assessment is a 60-minute timeboxed assessment. You need to score over 85% to pass and gain the PAL-EBM certification. The assessment contains 40 questions in English of multiple choice type.

By David Spinks, Glaudia Califano, Patricia Kong - Scrum requires healthy collaboration, not just between the members of the Scrum Team, but also between the Scrum Team and its stakeholders to gather feedback and input. Collaboration is the heart of thriving Scrum Teams, but most available resources...

In this video, Martin explores the journey of becoming a Scrum Master outside the realm of software engineering. 🌐 He delves into the nuances of understanding and leading diverse teams, emphasizing the importance of domain knowledge and team dynamics. 🚀

In this video, Professional Scrum Trainer Simon Reindl, draws comparisons from science and experimentation to lean product development. (5:02 Minutes)

In this Scrum Tapas video, Professional Scrum Trainer Ralph Jocham discusses how vertical slicing of Product Backlog Items and being in line with the Sprint Goal is beneficial to Scrum Teams. (2:42 Minutes)

In this Scrum Tapas video, Professional Scrum Trainer Ralph Jocham talks about the complementary practice of Just in Time Requirements Engineering and Lean UX and how they can help Product Owners have effective requirements documentation. (4:24 Minutes)

In this Scrum Tapas video, Professional Scrum Trainer Ralph Jocham, draws a comparison between a river and having too much Work in Progress and draws in some concepts from Lean Product Development. He also explores common pitfalls that can get in the way of getting work done. (3:18 Minutes)

Planeja a certificação Professional Scrum Master I (PSM I), mas está em dúvida entre investir em um treinamento oficial ou se preparar por conta própria? Este artigo é para você. Nele, exploramos as vantagens e desvantagens de cada abordagem, destacando como a escolha do treinamento certo pode impac...

Myths can hold us back from our highest potential by creating confusion and misdirection. In this article, we will debunk 10 common myths about Scrum. Now, I'm not saying that chaos dragons are real, but I am saying that Scrum is not chaos.

In this video, Martin delves into the transformative power of immersive learning. 🌟 He explores how this method surpasses traditional training models, offering deeper understanding and sustained engagement. 🚀 Dive into a journey where learning becomes a continuous, collaborative experience!

Decorate your team space with this poster. It tells you exactly what you need to do when you are confronted with Zombie Scrum!

A product is a tangible or intangible offering that fulfils a need or desire. It has a customer, who benefits from it, a buyer, who pays for it, and a producer, who receives a benefit in return.

In diesem Artikel beschreibt PST Simon Flossmann vier Fehler zu riesigen Backlogs führen können und gibt Tipps, wie sie vermieden werden können.

En este artículo vamos a hablar de cómo el modelo Spotify impacta en la manera de trabajar de una organización que ha tenido que despedir al 15% de su plantilla por su manera de trabajar.

The expanding artificial intelligence landscape (AI) brings new challenges that disrupt traditional roles.

En este nuevo artículo, Joel Francia, presenta la importancia de mejorar el tiempo promedio para aprender del cliente. Ir más rápido es importante si permite aprender y conseguir información que permita reducir el riesgo de avanzar hacia los objetivos enfocados en los clientes. Lo importante es la c...

Scrum is an excellent framework for solving complex problems and delivering value in an incremental, iterative, and adaptable way. But are there limitations or gaps in Scrum, and if so, what are they? Spoiler alert: Scrum won’t solve all your problems. In this Scrum Lightning Round, PST's Robb Piepe...

In this video, Martin delves into the transformative world of immersive learning, particularly in Scrum and Agile environments. 🌟 He uncovers how this innovative approach enhances practical skill development and connects theoretical knowledge with real-world scenarios. 🌍✨

🌍🤝 Across the globe, Scrum Events echo with a misleading mantra: "that's how agile works." 🚫🔄 This phrase often masks unprofessionalism and contradicts true agile principles. 🛑🗣️ It's time to challenge these behaviours!

A successful Scrum Master fosters a healthy and productive team culture, reflected by the team's ability to deliver quality products by upholding Scrum and advocating for the team's needs and growth.

A self-managing team is a fundamental part of effectivity. How can this happen during your entire Sprint? Check it out!

Should I Become a Scrum Master? Explore 10 Insightful Questions to Help Make Your Decision

Product Owners make many decisions that shape the value that their product delivers. In this video, we share 5 tips Product Owners can use to help them make more effective decisions. (3:38 Minutes)

In this episode of the Scrum.org Community podcast, host Dave West is joined by Olga Rownanyk, a Product Owner at Shell and John Coleman, a Professional Scrum Trainer. Olga shares insights into agility and culture at a large scale organization, talks about her Product Ownership journey at Shell invo...

Organizational change can often seem confusing and directionless. But there are methods you can use to make decisions based on evidence and reason. One of these methods is Evidence-Based Management (EBM), supported by Larman’s Laws. These tools can be very helpful for organizations looking for clea...

In this video, Martin delves into the transformative power of immersive learning. 🚀 He highlights its impact on entry-level capabilities and contrasts it with traditional training methods. 📚 Join us for insights on how immersive learning enables practical skills application, fosters double-loop lear...