May 13, 2021

Dangerous Assumptions About Your Customers 🎥

Your team most likely is making a lot of assumptions.

In a complex world, they have to. Whatever we do, we first have to make some assumptions. But there are two key things to take into account:

  • Are you gathering the information from your actual (or future) customers to help you make assumptions?
  • Do you validate your assumptions before proceeding?

As a Scrum Master your role is to help your team navigate complexity by following Agile values and principles. One of them is customer collaboration.

In this video, I'm talking about what to look out for when talking about customer needs and how to help your team truly understand their customers.