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How to Sell the Value of Product Owners to Organizations New at Scrum

January 5, 2024

 

Product Owners have a unique place on a Scrum Team but if their value is misunderstood you may not see the benefits. How do you advocate the value of a Product Owner to an organization that’s really new at using Scrum to increase business agility? 

In this Responsive Advisors Lightning Round, Professional Scrum Trainers Greg Crown, and Jason Malmstadt, and I address this question and a few others.

 


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