Blog Post
Customer Focus, Innovation, Efficiency – Pick One, Your Framework Already Has
November 29, 2025
With one Scrum team, most people agree it’s easy to shape your Scrum in many ways. You can aim for innovation, efficiency, or customer-specific work. Just use different practices and it works.
Once you add a scaling framework, that flexibility drops. The real optimisation goal shows up. Many times the focus is on: small batches, smooth flow, overlapping skills, standards, waste elimination, reuse. All very useful, but mainly about efficiency. ( Which is okay, actually in my experience it is what orgs want most of the time... efficiency and predictability! )
Those same ideas do not always help when you explore new products or co-create tailored solutions with customers. There, learning, experiments and customer-specific choices may matter more than waste reduction, avoiding duplication or efficiency.
So what? Well, if it’s unclear what you optimise for, you might ask for innovation and customer focus, but design a setup mostly for efficiency. The result: strategy and org design become unaligned, and not so very good things happen.
Now what? Be explicit about which one you’re really optimising for. And then look at the frameworks principles/mechanics and ask: What are these really trying to maximise?