Blog Post
You're the Product Owner - But I Don't Know What That Means.
December 10, 2025
This blog post addresses the confusion around the Product Owner accountability in Scrum. It clarifies that a Product Owner is a set of accountabilities, not just a job title, and that their core purpose is to maximize the value of the product delivered by the Scrum Team. Ultimately, Product Ownership is a significant opportunity to shape value and provide clarity, focus, and understanding, even in complex product environments.