AI is reshaping product management, and Product Owners can no longer ignore it. Building on the six preferred stances, the Orchestrator emerges as a seventh stance: treating AI as a digital colleague that automates repetitive tasks, reduces cognitive load, and frees time for strategy, vision, and customer value. Far from replacing judgment, AI amplifies the Product Owner’s impact across all stances — from Visionary to Influencer. Adopting this mindset shift allows Product Owners to focus on what matters most: delivering value with clarity and intent.

Get to know your new Scrum Team now! Explore these 7 facilitation tips to start your Scrum Team.

During the 5th edition of Scrum Day Europe, Laurens and I facilitated a workshop on how to “Add Visual Flavor to Your Organization Transformation with Videoscribe.”