Scrum, often confined to the 'build' phase in traditional project frameworks, can be more effectively leveraged in a product-centric environment. By transforming the Sprint Review into a collaborative platform for strategic alignment and continuous improvement, organisations can maximise Scrum's value. This shift enables teams to contribute meaningfully to the product's lifecycle and drive better business outcomes.

By shifting the focus from project-based delivery to product lifecycle management, organizations can significantly enhance their ability to innovate, respond to market changes, and deliver value to customers.

OKRs are a great framework for setting goals. Setting high quality goals, goal clarity, and self-management, positively affect team performance [3].

What is an Agile Coach? Are Scrum Masters agile coaches? How do they coach teams, the Product Owner and the enterprise?

Every Executive understands that the ability for an organisation to adapt to change is critical.