How to Make OKRs Better - Outcomes over Outputs

July 13, 2021

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Objectives and Key Results (OKRs) are a powerful tool for setting and measuring goals, but like all power tools, they can come with great responsibility. Matt Hodgson, CEO and Executive Agile Coach of Zen Ex Machina and Patricia Kong, Product Owner of Enterprise Agility at Scrum.org will discuss how to use OKRs in informed ways, so that they can help organizations improve focus and lift outcomes. In this webinar, they will explore how to improve your use of OKRs by using Evidence-Based Management, an empirical framework developed by Scrum.org, including how to align OKRs with strategic goals, and why focusing objectives on activities and outputs leads to poorer results than focusing on outcomes.