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ScrumPulse #12 - Cage Fight: Product Owner vs. Product Manager

May 9, 2016

Featuring Dave West

Scrum has become the de facto standard for organizing agile development teams with its focus on feedback, frequent delivery of working software and simplicity. But as scrum reduces organizational complexity, it often makes the life of the product manager harder. Suddenly, a product manager is expected to be a product owner as well as a product manager. In this webinar, we discuss the tension between the product owner and the product manager, describing a set of responsibilities that support both roles. We highlight how these two sets of responsibilities can be unified to focus on ownership, value and business success. And how people in this role can survive the tensions without having to work two conflicting jobs.

Scrum.org, the home of scrum, and Pragmatic Marketing, the leader in product management and marketing, discuss how to resolve the tension and avoid getting into a cage fight between the two roles.

Watch the Webinar Here