The Struggle to Define a Product
April 30, 2025
In this episode of the Product Owner Podcast, host Ruud Adriaans talks with Dave West, CEO of Scrum.org, about one of the most important — and most misunderstood — topics in product management: how to define a product.
They dive into why so many organizations struggle with this, what signals show your product definition isn’t working, and how a clear product definition helps align teams, focus on value, and guide investment decisions.
Dave shares his view on the shift from project to product thinking, and gives practical advice for Product Owners who want to take real ownership.
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