About Robbin
Product Leader, experienced trainer, passionate golfer and author of the practical book, Master the Art of No — Effective Stakeholder Management for the Product Owner (Dutch edition: 50 Tinten Nee, German edition: 50 Arten, Nein zu Sagen), Robbin Schuurman is on a mission to improve the profession of product management.
Robbin worked with companies such as ANWB, Aegon, KPN, Aon, Evides, EVBox and Rabobank, where he has trained and coached hundreds of product managers, product owners, and C-level professionals to improve business agility and deliver great products for customers.
Robbin loves to collaborate on the edge between business and IT, where he supports businesses in creating and delivering customer value fast. He frequently delivers Professional Scrum trainings, supports organizations as a consultant and he is also a regular blogger and speaker/facilitator at Agile and Product Management events.
Robbin currently lives in Haaften, The Netherlands, together with his wife Sandra and two children. During the weekends, Robbin tries to apply his Agile experience on the golfcourse, taking small steps towards scoring more PARs and Birdies in a round.
Do you want to collaborate with Robbin? Contact him via
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Courses taught by Robbin
Applying Professional Scrum
Professional Agile Leadership - Essentials
Professional Scrum Master
Professional Scrum Master and Professional Scrum Product Owner
Professional Scrum Product Owner
Professional Scrum Product Owner - Advanced
Upcoming Classes by Robbin
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In Person
Date: Jul 20-21, 2023
Language: Dutch
Hilversum, Netherlands
Latest Blogs by Robbin
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What is a Product Owner? What are the differences between a Product Owner and Project Manager? Isn’t a Product Owner some kind of an Agile Project Manager? These are some of the questions we often get from people in our Scrum.org classes.
In this blog, we’ll dive deeper into the topic: “Scrum Master vs Project Manager”. If you’re having a similar question about the Product Owner vs the Project Manager.
The Clerk is your personal waiter for all your user story serving. Gathering all the wishes, user stories and demands is what The Clerk does.
Some of the most famous and influential leaders of all times include people like Mohandas K. Gandhi, Nelson Mandela, Martin Luther King Jr. and Abraham Lincoln.
The Project Manager is typically concerned with day-to-day progress of the Development Team.
The Customer Representative Product Owner is the go-to person for people in the organization who want to gain a understanding of what customers (and/or users) are looking for in the product or service which the Product Owner is responsible for.
The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse.
Visionary Product Owners are people like Steve Jobs, Elon Musk, Thomas Edison and Winston Churchill.
With the launch of a brand-new Product Owner-Advanced class (including certification) coming up, we want to introduce you to some new and unpublished content: The Stances of the Product Owner. In this article, we’ll share an overview of both the preferred and the misunderstood Stances of the Product Owner. In upcoming articles, we’ll do a deep dive into each of the Stances individually.
Finally, it’s here! An advanced and certified Professional Scrum Product Owner-Advanced class, with PSPO-II certification! After months working in secret, we can now share the journey that Chris Lukassen and I had in creating this advanced Product Owner class.
