Evelien Acun-Roos

AI is reshaping product management, and Product Owners can no longer ignore it. Building on the six preferred stances, the Orchestrator emerges as a seventh stance: treating AI as a digital colleague that automates repetitive tasks, reduces cognitive load, and frees time for strategy, vision, and customer value. Far from replacing judgment, AI amplifies the Product Owner’s impact across all stances — from Visionary to Influencer. Adopting this mindset shift allows Product Owners to focus on what matters most: delivering value with clarity and intent.

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During the 5th edition of Scrum Day Europe, Laurens and I facilitated a workshop on how to “Add Visual Flavor to Your Organization Transformation with Videoscribe.” The theme of the conference, “The Next Iteration,” was all about the future of Scrum. We wanted to tie our workshop into the theme of the conference, so we had a creative brainstorming session and identified four key elements that we think are important in the future of Scrum. Scaling: Do Scrum well first, before scaling Scrum. You should only scale when needed and if the organization is ready. Done: A “done” increment means actually done, all the way into production. We hope that future Scrum teams will be able to put things into production themselves. We still see a lot of teams with dependencies on other teams for delivering increments to production. Product Owner: We’re still searching for great Product Owners who understand the product and the market. These Product Owners work well with teams and are empowered, mandated and have a product vision. Scrum everywhere: We already see Scrum in construction, health care, schools, marketing and many other places. In the future, we see Scrum used everywhere. Since Laurens is such a great drawer, he sketched out the four elements, and we made a VideoScribe of them. You can find our video here. During our presentation at Scrum Day Europe, we demonstrated each of the seven steps required to produce this video. To bring Videoscribe to life, we asked the attendees to suggest a fifth element for the video on the future of Scrum. They came up with “Happiness.” We then went through the steps to make a video, asking for different volunteers to record a voice over and draw pictures for the message. Here are the results. The attendees were impressed and amazed to see that they could produce a very smart looking Videoscribe themselves. Overall, the workshop feedback was very positive. We also received some tips for improving it, such as showing examples of how real companies have used this method. But because Videoscribes are usually made for internal use only, we could not show these at the conference. For our next session, we probably make an example Videoscribe for a non-existing company which is shareable with the audience. One of our attendees was so inspired by our session that we are invited to facilitate a workshop for her management team!