Matthijs Kouw
(he/him)
Prowareness
Languages
- Dutch
- English
Netherlands
Reviews
What students say about Matthijs
Apr 8, 2026
Training bij Matthijs Kouw gevolgd van Prowareness
Hele fijne training PSPO gehad! Goeie afwisseling tussen theorie en praktijk en een leuke groep
Mar 25, 2026
Matthijs Kouw is a great teacher with…
Matthijs Kouw is a great teacher with immense experience. He was able to communicate the course material concisely and I was able to easily pass the assessment after taking his two day course. Thanks!
Feb 6, 2026
Very nice training which really helps…
Very nice training which really helps me as productowner to adapt AI functionalities to enrich my work
Feb 2, 2026
Interactive seesions
Interactive seesions
Jan 23, 2026
Really liked the hands-on part where AI…
Really liked the hands-on part where AI tools can help a PM/PO in daily life and daily work.
Dec 14, 2025
Good pace
Good pace with enough room to discuss examples from practice.
Dec 10, 2025
Interesting
We had an interesting and proactive training session by Matthijs Kouw, who guided us in gaining insights as product owners
Dec 10, 2025
Well balanced
I liked the change in pace on the theoretical part and practical teamwork. The location and facilities were great as well.
Dec 10, 2025
The exercises in small groups are great…
The exercises in small groups are great learning experience.
Nov 19, 2025
Was useful and interactive training
Was useful and interactive training
Oct 30, 2025
Plenty of practical examples
A well-structured training with plenty of practical examples.
Aug 22, 2025
Good balance between theory and interactions
Good balance between theory and interaction.
Teacher with a lot of experience and practical examples. Nice music during exercises.
Jul 15, 2025
Must-have for every PO
Martijn is a very experienced instructor who can easily relate theory to practice. The guidelines and tools that are provided in the PSPO-A course will help every PO to excel in the job.
Mar 7, 2025
Great engagement and humor
It was actually fun spending 2 full days at Prowareness in Utrecht to learn the finer points of being a Professional Scrum Product Owner. The trainers really made an effort to keep the group engaged and energized through assignments but most importantly humor! Great use of flip-overs where a screen and powerpoint is the standard.
Feb 19, 2025
Useful training
Useful training about scrum principles.
Nov 6, 2024
Matthijs his knowledge on the domain is…
Matthijs his knowledge on the domain is outstanding and he brings it very clear. The subjects are divided in clear parts. Interaction with Matthijs is energizing and fun. He delivered great value to me!
Oct 28, 2024
Good inept training by Matthijs
Personal approach and clear tips and tricks.
Sep 6, 2024
Really good class
Really good class. Especially his use of drawings and (movie) quotes made it fun to attend.
May 10, 2024
Great balance between theory and practical application
Matthijs Kouw was our teacher. Great teacher and very informative. Great balance between theory, practical applications, examples and models to solve practical problems.
Apr 10, 2024
Very good PSPO Classroom with Matthijs Kouw
Matthijs Kouw did not only show us the theoretical information. He showed us a lot practical cases to understand. Also the classroom was very interactive. We had to do a lot of relevant practical exercises with small groups. It kept us during the two long intensive days with much information active, sharp and exited to learn more.
Mar 29, 2024
Great training!
Great training by a great trainer! Good and dynamic teaching days. Matthijs way of training kept everyone focussed and interested at all times.
Mar 7, 2024
Very well-structured class
Very well-structured class, with great examples and lots of exercises to keep you on your toes and involved. Great instructor and it felt very well prepared.
Nov 28, 2023
Fijne sfeer
Fijne sfeer, mooi uitzicht en de stof werd op diverse manieren aangeboden.
About Matthijs
Hi! I’m a Product Management Consultant and Trainer based in The Netherlands.
Building great products is hard. My classes are practical and interactive experiences that give you tools and insights you can apply straight away. I focus on how things actually work, not how they should work in theory.
I've been a Product Owner and Product Manager across small, mid, and large organisations, accountable for both new and mature products. Years of consulting and coaching product professionals have added to that. When I share an example, it comes from the trenches.
I love bringing real stories into the classroom and hearing yours too. Every class teaches me something new.
Outside of the classroom, I help build organisations that learn fast, act with purpose, and create products and services that matter.
What students say about Matthijs
Apr 8, 2026
Training bij Matthijs Kouw gevolgd van Prowareness
Hele fijne training PSPO gehad! Goeie afwisseling tussen theorie en praktijk en een leuke groep
Mar 25, 2026
Matthijs Kouw is a great teacher with…
Matthijs Kouw is a great teacher with immense experience. He was able to communicate the course material concisely and I was able to easily pass the assessment after taking his two day course. Thanks!
Feb 6, 2026
Very nice training which really helps…
Very nice training which really helps me as productowner to adapt AI functionalities to enrich my work
Feb 2, 2026
Interactive seesions
Interactive seesions
Jan 23, 2026
Really liked the hands-on part where AI…
Really liked the hands-on part where AI tools can help a PM/PO in daily life and daily work.
Dec 14, 2025
Good pace
Good pace with enough room to discuss examples from practice.
Dec 10, 2025
Interesting
We had an interesting and proactive training session by Matthijs Kouw, who guided us in gaining insights as product owners
Dec 10, 2025
Well balanced
I liked the change in pace on the theoretical part and practical teamwork. The location and facilities were great as well.
Dec 10, 2025
The exercises in small groups are great…
The exercises in small groups are great learning experience.
Nov 19, 2025
Was useful and interactive training
Was useful and interactive training
Oct 30, 2025
Plenty of practical examples
A well-structured training with plenty of practical examples.
Aug 22, 2025
Good balance between theory and interactions
Good balance between theory and interaction.
Teacher with a lot of experience and practical examples. Nice music during exercises.
Jul 15, 2025
Must-have for every PO
Martijn is a very experienced instructor who can easily relate theory to practice. The guidelines and tools that are provided in the PSPO-A course will help every PO to excel in the job.
Mar 7, 2025
Great engagement and humor
It was actually fun spending 2 full days at Prowareness in Utrecht to learn the finer points of being a Professional Scrum Product Owner. The trainers really made an effort to keep the group engaged and energized through assignments but most importantly humor! Great use of flip-overs where a screen and powerpoint is the standard.
Feb 19, 2025
Useful training
Useful training about scrum principles.
Nov 6, 2024
Matthijs his knowledge on the domain is…
Matthijs his knowledge on the domain is outstanding and he brings it very clear. The subjects are divided in clear parts. Interaction with Matthijs is energizing and fun. He delivered great value to me!
Oct 28, 2024
Good inept training by Matthijs
Personal approach and clear tips and tricks.
Sep 6, 2024
Really good class
Really good class. Especially his use of drawings and (movie) quotes made it fun to attend.
May 10, 2024
Great balance between theory and practical application
Matthijs Kouw was our teacher. Great teacher and very informative. Great balance between theory, practical applications, examples and models to solve practical problems.
Apr 10, 2024
Very good PSPO Classroom with Matthijs Kouw
Matthijs Kouw did not only show us the theoretical information. He showed us a lot practical cases to understand. Also the classroom was very interactive. We had to do a lot of relevant practical exercises with small groups. It kept us during the two long intensive days with much information active, sharp and exited to learn more.
Mar 29, 2024
Great training!
Great training by a great trainer! Good and dynamic teaching days. Matthijs way of training kept everyone focussed and interested at all times.
Mar 7, 2024
Very well-structured class
Very well-structured class, with great examples and lots of exercises to keep you on your toes and involved. Great instructor and it felt very well prepared.
Nov 28, 2023
Fijne sfeer
Fijne sfeer, mooi uitzicht en de stof werd op diverse manieren aangeboden.
Courses taught by Matthijs
Applying Professional Scrum
Professional Scrum Product Backlog Management Skills
Professional Scrum Product Owner
Professional Scrum Product Owner - Advanced
Professional Scrum Product Owner - AI Essentials
Professional Product Discovery and Validation
Other Services by Matthijs
- Coaching/Consulting
- Private Courses
Upcoming Classes by Matthijs
In Person
Date: Apr 16-17, 2026
Language: Dutch
Class Format: Traditional
Amsterdam, Netherlands
In Person
Date: Apr 22-23, 2026
Language: Dutch
Class Format: Traditional
Apeldoorn, Netherlands
In Person
Date: May 11, 2026
Language: Dutch
Class Format: Traditional
Delft, Netherlands
Matthijs's Certifications and Licenses
Professional Scrum Master I
Professional Scrum Master II
Professional Scrum Product Owner I
Professional Scrum Product Owner II
Professional Scrum Product Owner III
Professional Scrum Product Owner - AI Essentials
Professional Product Discovery and Validation
Scaled Professional Scrum
Professional Agile Leadership I
Professional Agile Leadership - Evidence-Based Management
Professional Scrum with Kanban I
Professional Scrum with User Experience I
Professional Scrum Facilitation Skills
Professional Scrum Product Backlog Management Skills
Professional Scrum Trainer
Matthijs's Classes
Professional Scrum Product Owner
Trainer:
Robbin Schuurman
Partner:
Prowareness
Attended:
May 23-24, 2018
Professional Scrum Master - Advanced
Trainers:
Barry Overeem, Christiaan Verwijs
Attended:
Dec 12-13, 2019
Scaled Professional Scrum
Trainers:
Jesse Houwing, Simon Flossmann
Partner:
Scaled Professional Scrum
Attended:
Jul 1-2, 2021
Professional Scrum with Kanban
Trainer:
Jesse Houwing
Partner:
Professional Scrum with Kanban
Attended:
Apr 13-14, 2022
Professional Scrum Product Owner - Advanced
Trainer:
Chris Lukassen
Partner:
Expandior
Attended:
Oct 5-6, 2022
