Professional Scrum Product Owner - AI Essentials

AI-Driven Product Ownership for Modern Product Leaders

AI is no longer optional. It is now a foundational capability in product management, reshaping how Product Owners discover, define, validate, and deliver value. The organisations that win are the ones whose Product Owners know how to use AI as a force multiplier, not a novelty. 

This one-day, immersive course gives Product Owners and product leaders the hands-on skills, tools, and practical experience to become AI-literate, AI-enabled, and AI-confident.

Where most courses talk about AI, this one makes you use it immediately, generating product videos, conducting AI-powered experiments, analysing customer insights, orchestrating workflows, and building real artefacts you can apply the next day.

AI has already changed product management. Most organisations are still catching up.

Product Owners today face three realities:

• Your competitors are using AI already.

• Your stakeholders expect you to understand and leverage AI effectively.

• Your team needs a Product Owner who can guide responsible, value-focused adoption.

This course was designed specifically to respond to those realities. It expands the classic Product Owner stances and introduces a seventh stance, The Orchestrator, focused on AI-enabled automation, workflow delegation, and responsible adoption. 

Who This Course Is For

If your job involves discovering, shaping, or delivering products, this course accelerates your capability.

Perfect for:

• Product Owners who want to integrate AI into daily practice

• Product Managers seeking sharper insight, validation, and strategic leverage

• Business Analysts modernising their toolkit

• Scrum Masters and Agile Leaders supporting AI-augmented teams

• Anyone working in a product-driven organisation who must stay ahead of the digital curve

This is not an engineering course. It is a professional AI essentials course, built for business, product, and leadership roles. 

What You Will Learn

Across eleven tightly designed modules, you gain practical proficiency with AI tools and techniques aligned to each Product Owner stance.

You will leave able to:

• Describe AI clearly and accurately, without hype

• Explain key concepts, including machine learning, deep learning, generative AI, and agentic AI 

• Integrate AI into product discovery, validation, decision making, and stakeholder engagement

• Use generative AI tools such as ChatGPT and Synthesia to support real product work 

• Build and reuse effective prompts and understand why prompting is now a core Product Owner skill 

• Identify and mitigate ethical and security risks in AI adoption

• Implement AI-informed behaviours as an AI-literate Product Owner in day to day work

What Makes This Course Different

Most AI training focuses on tools. This course focuses on value.

It uses an exercise-first method. You do the work before you see the theory. Every module includes hands-on exercises anchored in a consistent case study, NeoWagen, so you learn by applying, not listening. 

Examples include:

• Creating AI-generated product or team videos

• Crafting product visions with the 3×3 vision framework and refining them with AI support 

• Exploring AI-supported experiments for product ideas

• Using LLMs to refine customer understanding and customer value insights

• Drafting stakeholder communications, summaries, and marketing messages with AI assistance

• Delegating routine Product Owner tasks to AI so you can focus on decisions that actually matter 

This is not theory for its own sake. It is a capability upgrade that shows up in your next Sprint.

Certification

All participants receive an exam password for the Professional Scrum Product Owner™ – AI Essentials assessment.

• Passing score 85 %

• Attempt within 14 days, the second attempt is free if you do not pass the first time

The certification is globally recognised and backed by Scrum.org's consistency and rigour. PDU credits are available from PMI, typically 7 PDUs for this one-day course. 

Why Train With Me

You are not buying a course. You are buying results.

You get a trainer with deep experience in Scrum, Product Ownership, engineering excellence, and AI-supported delivery, and someone who teaches this material with a pragmatic, outcome-focused approach.

The session is designed to:

• Increase your personal capability as a Product Owner

• Accelerate the speed and quality of your product decisions

• Improve your organisation’s ability to experiment, learn, and adapt

• Give your team an AI-enabled Product Owner who moves faster, sees more, and delivers better

If you want Product Ownership that matches the realities of AI-driven markets, this is your next step.

Join us for a virtual experience via Microsoft Teams and Mural!

Virtual Classroom Details

• Each session lasts between 60-75 minutes with short breaks of 5-10 minutes.
• We've chosen not to record the workshop to foster an open environment.
• We cap our workshop at 12 participants for a more intimate experience.
• Tools you'll be using: Microsoft Teams, & Mural.
• Online learning is almost on par with in-person sessions. Just remember, collaborating online might take a tad longer.

Golden Rules

• Keep those cameras and mics on.
• Punctuality is key.
• No multitasking with meetings, calls, or emails during sessions.
• Stay aware and let others have their moment.
• Stick to the agenda. If you need extra guidance, each participant can schedule a free coaching session.

Inclusive Features

• Live captions are available in any language supported by Microsoft Teams for our hearing-impaired friends and those who need a little extra help.
• After the class, join the "naked Agility with Martin Hinshelwood Community" to connect with like-minded individuals.

Payment & Cancellation

• Payment is upfront, with no exceptions.
• UK clients, please note there's an additional VAT.
• We're not liable for any costs from cancellations or rescheduling.
• We need a certain number of participants to run the class.
• Rarely, courses might be cancelled due to insufficient participants. We're not responsible for any related costs.
• You can cancel up to the online ticketing deadline. Refunds might have some deductions.
• Postponing? Give us at least three business days' notice. Otherwise, it's considered a cancellation with no refund.
• Electronic manuals and Scrum.org assessment fees are covered. Physical manuals? Not so much.

Setting Up Your Virtual Space

Participating in virtual classes requires some prep. Here's what we recommend:

• Equipment: A computer that can run Mural and a device for Microsoft Teams. Multiple monitors are a plus but not a must.
• MS Teams: Install it from here. It's best to use the app on Mac, Windows, or mobile rather than the web interface.
• Appearance: We've seen it all - shadows, half-faces, up-nose, and more. Being visible and present is crucial. Think of how you'd present yourself in a physical meeting.
• Camera: A good quality one is essential. The Elgato Facecam comes highly recommended.
• Lighting: Ensure you're well-lit. Consider getting a face light, especially if you're in darker environments.
• Microphone: Laptop mics aren't the best. Consider investing in a quality one, like the Elgato Wave or Yeti Blue Microphone. Use Krisp Noise Canceling to prevent background noise if needed.
• Background: A wall behind you works best if you're using a virtual background. Curious about my background? Just ask!
• Attire: Wear what makes you comfortable. Whether it's formal wear, casuals, or even jammies, as long as it's appropriate, you're good to go.

Remember, the key is to be present and engaged. Let's make the most of this virtual experience together!