Scrum makes the impact of your practices visible—whether you like what you see or not. Learn what that means, and how to use it to improve your team's outcomes.

As a Scrum Master have you ever been in a situation where you were in a team discussion and you agreed to a team decision because everyone was in for it, although deep down you were not really inclined or in agreement with the decision. Also, did it happen that at a later point in time, most, if not...

The Double Diamond design process model, introduced by the UK Design Council in 2005, is a widely recognized framework that provides a clear and comprehensive roadmap for navigating complex challenges and delivering impactful solutions.

In this episode of the Scrum.org Community Podcast, host Dave West sits down with Tyson Bertmaring, Head of Partnership Success and Adrian Veres, Chief Scientific Officer from Dyno Therapeutics, a cutting-edge gene therapy startup. They share how Dyno applies the ideas of the Agile Product Operating...

This article explores how Agile leaders can enhance customer satisfaction by integrating emotion recognition and Emotional AI into product and service delivery. Learn how to use classes of service, AI-driven insights, and human empathy to adapt faster, prioritise better, and deliver greater value in...

Explores how Scrum Masters and Product Owners balance leadership, authority, and team autonomy to ensure accountability, effective self-management, and organisational alignment.

This is the 2025 Agility in Procurement and Supply Report. As AI becomes a prominent force shaping how work gets done, agile teams must evolve. AI should not be seen as a replacement, but as a powerful teammate—one that requires human insight to transform its outputs into real value. When embraced e...

As a Scrum trainer, I get the chance to speak with people from many different industries—finance, healthcare, tech, education, government. Because of my unique position, I get a chance to notice trends in the industry. Here is what I am hearing a lot about lately.

In this article, we'll break down two of the most misunderstood yet powerful tools in the product toolbox: User Personas and User Role Modeling. These tools will help you create value-driven backlogs that reflect real user needs, not just business assumptions.

It's ironic how often we leverage traditional project management for the transformation towards more agile, product oriented ways of working. What would it look like to treat a product transformation like a product?

This blog covers the two techniques - Slicing and Splitting. Are they same? Are they different? When to use which?

Scrum doesn’t just accommodate how you work—it challenges it. By increasing transparency, Scrum helps teams discover which practices still serve them… and which don’t. Here’s how it quietly renders some habits unnecessary.

In this webinar, Dave West, CEO of Scrum.org, along with Darrell Fernandes, Executive Advisor at Scrum.org, discuss good and bad incentive programs and how organizations need to step back from traditional approaches to embrace a program that enables APOM to prosper.

Lernen Sie, wie Sie die kognitive Belastung reduzieren, schnellere, evidenzbasierte Entscheidungen treffen und Ihre Coachingwirkung auf ethische Weise verstärken können.

Measuring individual cycle time in Kanban misleads teams, hides real bottlenecks, and harms flow. Focus on system-wide metrics like PCE, WIP, and throughput instead.

How do you manage your cross-organization initiatives? How can we leverage the project to product shift for cross-org work? Find out what can be learned from Scrum Product Ownership in this article from PST Yuval Yeret.

As a trainer, I have the unique opportunity of hearing from a lot of people practicing Scrum in many different organizations. One of the recent trends that I am thrilled to hear about is that many organizations are - at last! - starting to take note of the importance of defining their products.

Coordination tax—that hidden cost of trying to innovate across organizational boundaries that weren’t designed for the outcomes you’re pursuing. How can we evade this tax?

In diesem Artikel teilt PST Simon Flossmann, 3 Erkenntnisse für Scrum Master, die langfristige Veränderung bewirken wollen

Discover how generative AI can supercharge Agile coaching in high-pressure environments.

Agile practices are designed to push authority toward the development team, not away.

Scrum wraps around existing practices—not to protect them, but to help you inspect and improve them. Learn how this works and what your team should wrap, replace, or retire.

By Professional Scrum Trainer (PST) Hiren Doshi: The Layman’s Guide to Artificial Intelligence: Your Questions, Answered. Authored in a question-and-answer format to provide focused, easy-to digest insights on topics that can sometimes seem overwhelming.

AI has the potential to be either constructive or destructive. Awareness helps you utilize AI responsibly and ethically. But what does Responsible and Ethical AI mean?!

How can we / should we leverage AI to accelerate discovery and product delivery?

In diesem Artikel entlarvt PST Simon Flossmann 3 gängige Lernmythen.

Denn echte Agilität erfordert tiefgreifende systemische Veränderungen in der Organisationsstruktur, der Führung und den technischen Praktiken, nicht nur die Ausführung von Ritualen.

Transparency is a core pillar of Scrum—but what happens when the environment punishes openness? In this episode of the Scrum.org Community Podcast, Professional Scrum Trainer David Spinks joins host Dave West to explore the complexities of transparency in unhealthy organizational cultures. (29:13 Mi...

Scrum stands as a rare and transformative management innovation in a field where technical progress has accelerated but management practices have stagnated.

If Context is King in AI - Context should be considered a core "platform product" for enabling AI leverage. What might it look like to develop AI Context like a Product?

Stuck in a product discovery rut? PST Sander Dur presents the 72 Discovery Tactics Card Deck and why it should be your go-to tool for sparking fresh ideas and breaking through stale thinking. Draw from six creative themes to challenge assumptions, prototype boldly, and inspire action—whether you're ...

Organizing product groups effectively is essential as organizations grow or shift from project-based models. Ideal product teams are small, cross-functional, flexible, and self-managed. Scaling often requires approaches like Team Topologies, with Stream-Aligned, Platform, and Enabling Teams, treatin...

Yes, outcomes matter. And we can’t measure our success as Scrum Masters by outcomes alone. In this follow-up to Part 1, I explore the deeper, less-visible indicators of impact—like how we show up in difficult moments, how our teams respond to conflict and change, and how we grow our capacity to lead...

Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process improvement—not technical barriers.

Many Scrum Masters fall into the trap of quoting the Scrum Guide verbatim, mistaking recitation for servant leadership. Quoting the rules isn't the same as understanding them. This post explores why simply reading from the Guide can frustrate teammates and stakeholders, lack context, and hinder team...

AI is rapidly transforming the role of Product Owners. Those who fail to adapt to this new productivity engine risk becoming obsolete. The PSPO-AI Essentials course helps you mitigate this risk.

In diesem Artikel erklärt PST Simon Flossmann warum der Begriff „Stakeholder-Management“ ist irreführend und welche Fragen, Product Owner beim Stakeholder Management stellen sollten

Why Tactical Adoption Rarely Leads to True Transformation and What to Do Instead

What is a real product and how to organize a product group? Using Yandex Taxi as an example, we analyze the concept of value areas and the importance of end-to-end prioritization.

Ever wonder why AI feels like more hassle than help? Discover the simple shift Product Owners can make to finally get real value—and better results—from tools like ChatGPT

Scrum provides the framework—you bring the methods. This post explores what it means that "various processes, techniques, and methods can be employed within the framework," and how to choose the ones that truly serve your team's purpose.

A Product Owner's core accountability is to maximize product value. They must know that a product's success increasingly depends on how well Product Owners connect with stakeholders and the people within the organization who might be outside of the Scrum Team. Marketing and sales teams are often the...

This blog discusses the role of a Product Owner and how Artificial Intelligence (AI) can serve as a valuable "teammate" to help scale Product Ownership. It addresses the common criticism of the Product Owner's broad scope and explains how AI can assist with tasks, allowing Product Owners and their t...

In today’s volatile business environment, Agile leaders must embrace a growth mindset to lead effectively. This article explores the neuroscience behind mindset theory, offers practical insights from business case studies (e.g., GE, Xerox), and shows how Agile leadership aligned with continuous lear...

Berücksichtigen Sie vier Leitplanken bei der Entwicklung von Produkten mithilfe von generativer KI.

In this ScrumPulse Webinar, PST Ben Day explores how to use GitHub Projects to implement Scrum in your software development process.

Argues that the Scrum Master role requires proven mastery and real-world experience, not entry-level skills or certifications, and should be earned within the team, not assigned.

Is your company in the middle of Agile transformation? PST Robert Pieper assembled a free eBook to show you the process, the challenges, and how to be successful.

There’s a reason we often say, “Trust but verify.” It's because trust is important — but to build and maintain trust we need transparency. In Scrum, the Sprint Review gives us a way to practice that idea consistently.

Gantt charts assume certainty and predictability; Scrum helps manage complexity and uncertainty.