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Define the product

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Define the product

For effective Product Ownership, products need clear definitions. Products are the means, the vehicle which an organization uses to realize value. 

A product can be physical, virtual or provided as a service.


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Learning Series
Product Ownership requires a distinct set of capabilities and skills. These skills and capabilities are described here. Please note that we are describing Product Ownership here, meaning it does not tie into any specific person, role, function or accountability. This learning series illustrates what needs to be done from the Product Ownership perspective when developing products. The Scrum framework describes a Product Owner as a set of accountabilities that a person can take up. In which ca...