Agile Marketing with Scrum – Meeting the Customer Wherever They Are
Over the recent years, marketing has evolved tremendously and digital marketing tactics have dominated the marketing field. Technology has changed how we interact with our customers. We went from broad brush campaigns to the mass market, to very targeted tactics geared toward the specific needs and demographics of our customers. With this evolution comes the need for research, continuous learning and collaboration.
In this webinar, Dave Dame, Professional Scrum Trainer explored how Scrum can help marketers deliver better products faster while collaborating with their teams and continuously learning about their customers. Dave shares real-life examples of how marketers have used Scrum to move their products forward.