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I Failed Again – I Talked About Why Agile But They Wanted “How To Scrum”

May 13, 2020

I had the opportunity to share my knowledge of agile with the management team today in the fast-moving consumer goods (FMCG) sector. I thought it is about how an organization responds to change and wanted to understand what agile means. I tried to go a little deeper to help everyone understand: –

What is agile? I asked everyone what it means to them. Responses included “being flexible,” “respond faster,” “move quickly,” and “adapt to change.”

These gave me the confidence to move towards organizational agility. Meanwhile, I asked them where they had heard all these terms.  It helped me point them towards the “Manifesto of Agile Software Development,” highlighting how much the manifesto aligned with these keywords.

Since participants were from non-IT, and my understanding was that they wanted to understand where and how it is applicable beyond software development, I skipped the principles of agile software development. Nevertheless, I focused on organization agility, including supply chain, marketing, production, sales, vendor management, and many other functions within the organizational structure.

Next part – Why Agile
I asked why agile is within your organization, and there was absolute silence. There was the first sign; however, I ignored it and continued asking similar questions based on my assumptions. My questions were:

  • How much time do you take to launch a new product?
  • How and when do you find out that the product is not working?
  • How do you respond in case of failure?
  • What takes more time?

Participants became defensive and started looking at each other rather than exploring reasons. There was the 2nd sign for me that I was not moving in the right direction, and things were becoming uncomfortable. Somehow, I ignored this sign too.

What happened next was not something I wanted, but it happened.


In the future, one of the executives came along and shared with the crowd how exactly Scrum works. She kept talking about Scrum events/ceremonies and how they help in coming up with new initiatives (mostly software examples). Everyone liked it, and I was crying inside that whatever they are appreciating is not the goal; instead, the way to do it. There was no problem statement, only a framework. I felt terrible and wanted to stop, but could not. I wanted them to think deeper before jumping on any framework, but everybody was already there, and I was late.

Closing was worse
The same executive said a few things that were an eye-opener for me. I realized how dangerous agile could be. She said to be agile and not do agile, but again, she told agile doesn’t fit everywhere. She was referring to Scrum not fitting everywhere, but instead mentioned agile. I was clueless about how to respond and was afraid as well as interrupting her, as everyone was enjoying her talk.

In the end, she showed Stacey’s chart and pointed in the same way that I had seen in the presentation. Agile doesn’t apply in a complicated or straightforward zone but more for the complex zone. She mentioned nothing about Stacey either and ended up with the squad, tribe, and chapters.

My learning
Next time someone calls to ask what agile is, I think it’s best to clarify their intentions. Is someone going to use me to put forward their agenda? Do participants have a specific reason for looking into agile, or are they simply trying to understand what it entails? Or how well do they know about agile and Scrum? Are they referring to Scrum = agile?

If it is about exploring, it is better to share one of the approaches to being agile. Avoid discussing topics like organizational agility or business agility unless specifically asked.

How would you respond if you were in my situation and unsure what participants are looking for? Feel free to write to me.

The original post is here


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Comments (7)


Megzs
01:27 pm May 13, 2020

While I was reading your post and putting myself in your shoes I thought how difficult it is to compare one understanding with another one.

I liked how you got the participants answers on what agile is to weave their understanding with your know-how.

The issue you encountered reminds me of how I was buying a new set of metal parts to repair the water inlet and got an explanation of an employee how to install it onto some old inlet parts.
When doing it I figured that I couldn't follow his recommendation, because some old parts where actually broken.
But already I had cut off some other vital part which is why I couldnt improvise otherwise anymore (which would actually have been possible).

So what I do in any situation I work with what is thee solely. No matter what i think what I do know about it in advance.
What I learned and actually have to relearn again and again is that whenever I follow any kind of explanation or receipt I will subsequently fail.
Why do I follow such? Because it is easier to follow then to think step for step by myself and on the spot.

So what I do in any situation: I work with what is there solely. No matter what i think what I do know about it in advance.


Angel Gutierrez
09:33 pm May 13, 2020

Sir, I think you handled it well and reflected positively in my opinion. When learning it is not only the teachers capability to convey a message but the students willingness to be receptive to what is being taught. If that receptiveness is absent then the environment of curiosity is lost and they will eventually tune you out until they hear something they can relate to instead of inspiring for deeper thought into what you were conveying. You did what any leader would’ve done, you acted in a professional manner that would not cast doubt in the organization’s leader even if their view or knowledge of the subject was inaccurate. Others who lack the maturity and experience would have reacted differently to prove their point instead of facilitating the environment for further dialogue. There is opportunity in this situation and you have ensured that possibility by handling situation in the manner you did.


Craig Matthews
02:06 am May 14, 2020

The executive should not have intervened. People think a spelled out process (e.g scrum) will solve their problems.

Reminds me of a famous quote "The conventional view protects us from the painful job of thinking".
Also Agile has been turned into a noun. It should be changed to an adjective. You want agility - not agile.

A whole marketing concept had grown up around "Agile". That's why the people who came up with the Agile manifesto no longer believe in it.


Nemish t
11:32 am May 14, 2020

I think no any framework can help to improve your business because it's just dos and don'ts. Each organisation have different product and self designed process which is need to be correct and monitored after particular duration. Mainly communication gap is important. How do you handle your customer as well as vendors on which your success ratio depends.


James Peckham
01:03 pm May 14, 2020

Feel this way pretty much every where. People using scrum and 'Agile' structures to crush people with project management policies. I remember agile being about the development and customer.


Jason Martin
02:00 pm May 14, 2020

I have been teaching and consulting on methodologies for many years. free agile there were still many methods to choose from. we often saw the same misuse of methodologies especially when trying to apply them to the strategic enterprise-level. I still get the confusion of Enterprise architecture (strategy) being confused with a development method.
unfortunately, many developers are happy to just write in a higher level language and not truly use a development methodology.


Mark Michael Hudson
03:28 pm May 29, 2020

I can see it was a difficult experience, I wouldn't want to be in such a situation but I think you managed it quite well! It is sometimes very hard to understand what they (clients, colleagues from other teams asking us for workshop, etc) really mean. Especially when they use imprecise language. Before I accept invitations for lectures/workshops/presentations about Agile, I send some materials to the client (like for example https://kanbantool.com/kanb... or other Kanban knowledge libraries) and talk with them what, from this given site, is interesting for them and why. If we cannot find a specific topic, I try to propose sth and I limit my presentation to these chosen things only. It's hard and I have different situations, including horrible silence answering my questions but you know, one must live long to learn and experience different situations to know how to react.