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What Really is a Product?

December 18, 2023

A product is a tangible or intangible offering that fulfils a need or desire. It has a customer, who benefits from it, a buyer, who pays for it, and a producer, who receives a benefit in return.

what really is a product


It's a solution to a problem or an enhancement to existing ways of doing things, often developed through creativity, technology, and an understanding of market needs.

1.     Solves a Problem:

A product addresses specific issues or improves user situations.

2.     Value Creation:

It generates value for the user and the producer, whether functional, emotional, or social.

3.     Adaptable and Evolving:

Good products evolve with changing customer needs and technological advancements.

4.     Measurable Success:

Its success can be measured regarding an outcome to the user or customer, like user satisfaction or an impact to the producer, like market share increase, or financial return.

5.     User-Centric:

A successful product is designed with the end-user in mind, focusing on usability and experience.

6.     Collaborative Effort:

It often results from collaborative work, involving cross-functional teams and diverse skill sets.


A product is more than just an item or a service; it's the culmination of understanding market needs, solving complex problems with the use of innovative thinking, and meticulous execution. It reflects a commitment to meet and exceed user expectations, creating a meaningful impact on the market and society.

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