This blog explores the crucial role of a Product Owner (PO) in managing the Product Backlog. Through facilitation, a PO can enhance team and stakeholder understanding of the Product Backlog, turning it into a narrative that drives everyone towards a shared vision and product goal. We discuss how the skills of storytelling and workshop facilitation, underpinned by core facilitation principles, significantly improve a PO's ability to navigate through backlog management and stakeholder engagement.