CMSWire - Effective Leaders Use Goals, Measures and Data to Reshape Culture

Great leaders set bold, audacious goals that inspire, guide and shape the cultures of their organizations. Without measures, goals can become merely empty executive platitudes that inspire cynicism and contribute to stagnation. But when bold goals are quantified and operationalized with measures that give everyone goalposts to guide their daily actions, they reshape behaviors and, ultimately, the culture of the organization. In this CMSwire article, Kurt Bittner explores the idea that by embracing empiricism, leaders learn to experiment, inspect, and adapt, while continuously seeking better customer and business outcomes. 

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