The Customer, Not the Organization Defines What Makes a Product

April 4, 2017

As part of the Scrum Tapas video series, we take a peek into the second part of a conversation with Professional Scrum Trainers, Ravi Verma, Chad Beier, Charles Bradley and Victor Oliveira  as they discuss what it means to be a product. In this video, they look at how you should not define a product based on the organizational structure, but instead on how the customer views it and its value.

The first part of the conversation can be found here and the last part here.