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Digital Transformation - Measuring What Matters

April 23, 2019

As enterprises strive to digitize their organizations, whether it’s digitally transforming aspects of sales and marketing, customer interactions or supply chain, they’re undergoing a wholesale revamp of traditional businesses into digital business models. While some companies are just getting started, as covered earlier this month in Digital Transformation: Coming from Behind, the bulk of those enterprises that have already embarked on digital transformation efforts—70% according to some findings—fail to meet their objectives. In this article, Dave West shares some commentary on how organizations should shift to value-based measurements.