Gather Insight from Reviews
Customer reviews are another way for the Scrum Team to gather feedback on the product. Reviews provide insights into what customers find useful, what they are struggling with, and what they don’t like. Reviews can be found in many places like the company website, social media, and on third-party websites like TrustPilot and Google Reviews.
Similar to the other approaches, don’t stop at just reading the reviews. The Scrum Team can use the data and insights from them to learn more about their customers and users, for instance, when creating an empathy map. An empathy map is a good follow-up technique to develop a deeper understanding of your customers and users.