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PM 360 - Sprint Through Real-Time Promo Review

April 15, 2019

Agile frameworks facilitate an iterative and incremental approach to achieving progress for defined goals, for example, streamlining the review process for digital content. Agile methods utilize time-boxed periods called Sprints to complete a set amount of work. Each planned Sprint is assigned a unique list of deliverables. At the end of every Sprint, a Retrospective looks to improve the way forward. This ongoing feedback loop welcomes changes, even late in the development process.

“As life sciences organizations are under constant pressure to deliver more, better, faster, they need to do so in a way that removes waste and improves over time,” says Eric Naiburg, VP, Marketing & Operations of, one of the earlier, more popular agile frameworks developed.