Scrum for Digital Marketing - Control the Chaos and Deliver Value
Thursday April 27, 2021 3:00 PM EDT (20:00 UTC)
Radical disruption and social media go hand in hand, yet with things moving so quickly, there is a constant need to inspect, learn and change. Can Scrum improve how your digital marketing team works to help your business pivot faster to deliver more value?
Join Clayton Darrohn, Founder and Allisa Evarts, Digital Strategist and Product Owner at Fishbat along with Professional Scrum Trainer Matthew Hodgson from Zen Ex Machina as they look at the lessons learned by introducing Scrum into their highly disruptive world of digital marketing. They'll look at why Fishbat started down this journey, the benefits that Scrum delivered, and how marketing teams can start using Scrum to control chaos in a simple and practical way.