What is a Product Owner?

Learn About the Role of the Product Owner

As described in the Scrum Guide, a Scrum Product Owner is responsible for maximizing the value of the product resulting from the work of the Development Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.

The Product Owner is the sole person responsible for managing the Product Backlog. Product Backlog management includes:

Product Backlog
                           Product Backlog
  • Clearly expressing Product Backlog items.
  • Ordering the items in the Product Backlog to best achieve goals and missions.
  • Optimizing the value of the work the Development Team performs.
  • Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next.
  • Ensuring the Development Team understands items in the Product Backlog to the level needed.

The Product Owner may do the above work, or have the Development Team do it. However, the Product Owner remains accountable.

The Product Owner is one person, not a committee. The Product Owner may represent the desires of a committee in the Product Backlog, but those wanting to change a Product Backlog item’s priority must address the Product Owner.

For the Product Owner to succeed, the entire organization must respect his or her decisions. The Product Owner’s decisions are visible in the content and ordering of the Product Backlog. No one can force the Development Team to work from a different set of requirements.

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Product Owner Training

PSPOThe Professional Scrum Product Owner (PSPO) course is a 2-day course on how to maximize the value of software products and systems. Product Owners need to have a concrete understanding of everything that drives value from their products where students learn through instruction and team-based exercises. 

Product Owner Certification

PSPO IScrum.org provides 2 levels of Professional Scrum Product Owner certification.  

  • PSPO I demonstrates an intermediate understanding of the Scrum Framework and how to apply it to maximize the value delivered with a product.
  • PSPO II demonstrates an advanced level of understanding of how the Scrum framework can support the creation of value, and how to achieve it in the real world.

Videos and Webcasts


Design thinking video

Scrum with Design Thinking - As part of the Scrum Tapas video series, Professional Scrum Trainer David Dame talks about how using Scrum with practices from Design Thinking can come together to help deliver better solutions to customers.


Product Owner Webcast

Myths, Misconceptions, & Mysteries of Product Ownership - Listen to five of the most respected Scrum.org PSPO Trainers – Ralph Jocham, Mark Noneman, Erik Weber, Hiren Doshi, and Simon Reindl in our Scrum Pulse Lean Café on Product Ownership as they guide an enquiry through the mysteries of product ownership.



Empirical Product Owner


The Empirical Product Owner - Agile practices rely on empiricism for the best solution to emerge. But what is ‘empiricism,’ anyway? And how does that affect the development of the optimum product? In this session, Professional Scrum Trainer Mark Noneman looks at what it takes to be a Product Owner who practices empiricism. 


What A Product Owner Should Be

What a Product Owner Should Be - Professional Scrum Trainer Ralph Jocham discusses what the role of a Product Owner looks like, traits that they should have and those that may get in the way.



The Role of the Product Owner

The Role of the Product Owner - Professional Scrum Trainer Krystian Kaczor raises the question, what is the role of a Product Owner?



Product Owner for Multiple Scrum Teams


How One Product Owner Can Support Multiple Scrum Teams - As part of the Scrum Tapas video series, Professional Scrum Trainer, Charles Bradley discusses ways that a Product Owner can spread their knowledge across multiple Scrum Teams.  He looks at a few techniques and refinement activities.  

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