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Professional Agile Leadership - Essentials

Amsterdam, October 17-18, 2024

Class Overview


The Professional Agile Leadership™ Essentials (PAL-E) is a 2-day training that provides a foundation for the role that leaders play in creating the conditions for a successful Agile transformation. The training is a unique mix of theory & practice, optimized for the best learning experience.

Leaders and managers are critical enablers in helping their organizations be successful, yet the role of leaders and managers in an Agile organization can be quite different from what they are used to. To succeed in a changing world, organizations need to become more agile, more responsive to customer needs and market changes. This training will equip leaders and managers to help their organizations change.

Pricing below excludes VAT (21%):

Class Details



Delivery Method

In Person Class
Location: Amsterdam, Netherlands (venue details)


Start: October 17, 2024
End: October 18, 2024

Class Format


Registration & Price

Price: EUR 1495

More Information

Is Professional Agile Leadership Essentials (PAL-E) training right for me?

You are a leader who is involved in the adoption of Agility in your organization:

  • You are a Scrum Master, Product Owner or Developer in search of how leadership can improve your profession.
  • You are a manager/leader, responsible for leading one/more Scrum teams, including Scrum Masters, Product Owners and Developers.
  • You are an (HR/PMO) manager/leader, responsible for developing people in the Scrum teams.
  • You are a Senior Executive, acting as a sponsor for the Agile transformation and want to know how to develop the leadership for the Agile transformation.

What will I achieve by completing this training?

You will learn:

  • An overview of what "Agile" is, why organizations need it to survive and thrive in a changing world, how it works, and how to quantify its benefits from a business perspective
  • The means to identify the potential opportunities and impacts of Agile in terms of business value
  • An understanding of how Agile addresses the root causes of business uncertainty and IT project failure and/or dissatisfied customers
  • The ability to compare and contrast Agile practices with alternative business practices and discuss how Agile fosters a culture of innovation and enhances financial performance
  • An understanding of how to help form and support Agile teams using an empirical approach to product delivery
  • An understanding of typical challenges that Agile teams face and how to support them by removing impediments

You will know: 

  • Why we need Agile Leadership
  • How to do value-driven product development for your business
  • How your organization can benefit from empiricism
  • The fundamental elements & principles to make Scrum successful
  • The difference between a traditional and an Agile Leader
  • Several applicable, practical implementation tips for becoming an Agile Leader
  • How to develop an education roadmap for the different roles in a Scrum team
  • How to measure the success of a Scrum team
  • Success/failure criteria for an Agile transformation


After the training, you will receive an assessment code from support to take the PAL-E assessment. There is no expiration date on this assessment code. However, when you take your first attempt within two weeks after the training and do not pass the 85% marker, you will automatically receive a new code for your second attempt.

Your trainers

Sjoerd Kranendonk

Sjoerd Kranendonk is an active Scrum practitioner who started as a full-stack software developer. In those early days, he was already trying to support collaboration and improve stakeholder interactions (circa 2012).

From there, things escalated quickly. After discovering Scrum and seeing the challenges and potential of the Scrum Master role, Sjoerd promptly grew in the role and became licensed as a Professional Scrum Trainer in 2017. From the outset, Sjoerd collaborated with(in) teams, building valuable products while collaborating with stakeholders beyond the team. Sharing knowledge and helping others share theirs is his favorite way of learning and assisting others to learn. This approach can be found in his Scrum Master and Agile Coaching assignments, his projects, and the classes, like the one you are looking at now.

Sjoerd has always had a keen interest in the human side of Product Management and applying empiricism to discover what is valuable to the relevant Stakeholders involved. Scrum and empiricism help us get assumptions clear and validate or dispel them as a team. This helps us make better decisions, improve our work, and effectively create valuable products and services.

Chee Hong Hsia

Chee Hong is one of the handfuls of certified trainers worldwide licensed to teach all the courses. He has been heavily involved with Scrum since 2006. His experience comes from working with numerous organizations in Europe and Asia, where he helps and coaches scrum teams, middle management, and C-level executives in the art of servant leadership, empirical thinking, bottom-up intelligence, the power of self-organization, evidence-based management, and validate-learning.

Currently, Chee Hong works as an Interim Agile Leader at a major international Telecom company where he helps Agile teams improve the profession of product delivery, and coaching organizations in their Agile transformation journey.

As a Professional Scrum Trainer, Chee Hong combines his two passions: traveling and Scrum. He travels worldwide with Scrum in my backpack to meet other Scrum experts. During his travels, he writes, speaks at conferences, helps professionals discover the underlying values and principles behind Scrum, and challenges students to re-imagining Scrum's true potential. Chee Hong has taught the PAL-E class numerous times. All his travels experiences and learning can be found in his classes, where he mixes up the craziness, fun and serious learning to make Leadership in Scrum stick.


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