Professional Product Discovery and Validation

Maximize Value Through Learning

In this one-day hands-on course, participants learn how to boost value creation by applying discovery and validation skills to product development. These skills are critical for building new products and improving existing ones.

In today’s fast-changing business world, learning from users and validating ideas before investing is more important than ever. This course teaches practical techniques for experimenting with new ideas and gathering evidence to support (or reject) them—ensuring you're building the right capabilities for your customers.

Course Overview

Throughout the course, students apply what they learn by working through a real-world case study. Designed for Product Owners, product managers, business analysts, and product teams, this training helps you embed discovery and validation into your product development and delivery workflows.

By taking a user-centered approach, the course shows how discovery, delivery, and validation fit together into a complete, evidence-based product development process.

Who Should Attend

• New and experienced Product Owners or Product Managers
• Leaders and managers of Product Owners
• Team members or stakeholders working closely with Product Owners

• Scrum Masters and coaches supporting product leaders

   

Learning Objectives

• Increase user value by designing experiments to test assumptions
• Reduce waste and boost ROI by making evidence-based decisions
• Improve collaboration and alignment through data-driven stakeholder engagement
• Unlock creativity by treating work as problems to solve, not tasks to complete

Certification

As with all Scrum.org courses, students receive one attempt at the assessment and qualify for a free second attempt if they take the first within 14 days. Initially, only course participants can earn the certification. The assessment will open to the public about six months after launch.

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About Mary Iqbal

Mary Iqbal is the founder of Rebel Scrum and the organizer of the annual Scrum Day conference in Madison, Wisconsin. As a Professional Scrum Trainer with Scrum.org and a seasoned Project/Program Manager with over 20 years of experience, Mary has a proven track record of delivering high-impact results. She has led major projects, including a multimillion-dollar initiative with 11 teams and over 100 stakeholders to implement a claims processing platform that handles 400,000 health insurance claims weekly for veterans. Additionally, she spearheaded the East Region Claims Processing system for active-duty military personnel. Through Rebel Scrum, Mary offers the tools and expertise to guide Agile implementations toward success, from product alignment and training to tailored roadmaps.

Mary is the author of Illustrated Scrum Myths, a visually engaging guide to uncovering the impediments that get in the way of delivering value with Scrum. With 100 full-color illustrations, each paired with a short, insightful article, the book brings clarity to common misconceptions and unspoken assumptions that quietly slow teams down. Whether you're a Scrum Master, Product Owner, or team member, each page helps you spot and remove the real impediments—not just the obvious ones—so you can make the most of Scrum’s potential.

This class will be fully remote. You will receive an email immediately upon signup with zoom meeting information.  Please contact us at www.RebelScrum.site if you do not receive signup information.