Professional Product Discovery and Validation

In this one-day* course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes.

Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence-based approach to product development.

Note: This is an ONLINE class and will be using ZOOM and MURAL applications.

Group Discount available for Groups of 3 or more

Early Bird Discount applicable to individual registrants only and is valid only if the invoice is settled on or before the indicated date.

Price indicated is 12% VAT EXCLUSIVE

Course Learning Objectives

• Increase user value created by deliberately designing experiments to validate assumptions about user's needs and wants
• Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
• Improve organizational collaboration and alignment by engaging with key stakeholders using data instead of opinions
• Unlock creativity by reframing work as problems to solve rather than tasks to execute

Who Should Attend This Class?

This course is appropriate for students who are currently working as a Product Owner, product manager, product leaders, business analysts and others on the product team who are looking for practical ways to increase user value created, make data-informed decisions, and better investments. This course is also suitable for members of product teams.

Course Learning Outcomes

• Analyze the problem your stakeholder wants your product to solve
• Examine problems to solve (not solutions to implement)
• Analyze customer and user feedback to identify satisfaction gaps
• Order what assumptions to validate first
• Customize a hypothesis to in/validate assumptions
• Use the right data to gather and test the hypothesis
• Analyze the results of your experiments
• Compare/contrast your decisions with those around you
• Demonstrate an evidence-based mindset to teams and stakeholders 

Certification

Consistent with all Scrum.org courses, students who complete this class will receive one attempt at the associated assessment and will be eligible for a second attempt if they make their first attempt within 14-days.