Professional Scrum with User Experience

Unifying the Team to Deliver Value Together

Professional Scrum with User Experience™ (PSU) is a hands-on, activity based course where students experience how Scrum and User Experience (UX) align and integrate to create cross-functional teams that connect more closely with end users and customers, ultimately delivering more value and improving outcomes. By working together in a dual-track agile process, members of the Scrum Team can work more effectively to balance discovery work and delivery work.

The course also includes a free attempt at the globally recognized Professional Scrum with User Experience I certification assessment (PSU I). 

Course Overview

In this 3 day class students will leverage an ongoing case study as a way of applying techniques learned throughout the class and preparing to take what they learn back to their workplace.  This course is designed for Product Owners and Scrum Masters to enable them to better incorporate design, research and learning into their Scrum process. 

Lean UX techniques focus the team toward customer-centric design and discovery. Scrum focuses the team toward rapid delivery and customer feedback. By bringing together Lean UX and Scrum, teams learn how to drive the design together with delivery in short, iterative cycles to assess what works best for the business and the user.

Leveraging Lean UX techniques, the course takes core design and research activities, illustrating how they come together with development and delivery. Attendees explore how these activities fit into a dual-track agile process (Design and Development) where cross-functional teams can work together to explore, experiment and deliver value-based outcomes. 

This course was created together with Jeff Gothelf and Joshua Seiden, the authors of the book Lean UX ,leveraging their expertise and knowledge. The goal of working together is to help students learn the truth about many of the myths that exist when it comes to bringing together design and development activities and how to overcome the challenges that come with this integrated team approach. 

View the different Focus Areas covered within this class and others.

Course Learning Objectives

• Gain a common understanding of what is meant by Professional Scrum
• Dispel many myths about User Experience and its relationship to Agile and Scrum
• Experience how the UX mindset and the Scrum framework compliment, align, and integrate
• Learn the advantages of thinking of work as problems to solve, and the Business Problem Statement’s role in this
• Understand how the Scrum Team can connect more closely with end users and customers
• Understand how “easily” and “quickly” we can do product development and include UX
• Learn the advantages of thinking of work as problems to solve, and how Business Problem Statements can frame the discussion
• Learn common patterns for employing UX practices within a Sprint and within a cross-functional team that includes UX Professionals
• Learn how to plan and balance both discovery and delivery work
• Leave with some UX techniques that can be accomplished within the Scrum Team
• Understand how anyone on the Scrum Team can support UX practices in support of the product
• Focus on outcomes and impacts over outputs
• Embrace the need to release and use measurements to validate outcomes
• Realize the importance of incorporating UX work as part of the Product Backlog
• Learn the value of testing hypotheses with experiments
• Understand how to design experiments to be as low-cost, low-risk as possible, and how to make them “ride the Truth Curve” as you increase investment

Who Should Attend

• Scrum Masters and Product Owners who will learn how to integrate the UX specialty with what they already know about the power of self-organizing cross-functional teams. This will enable them to help Developers to learn about the customer, plan learning/discovery/design work, and still deliver a "Done" increment each Sprint.
  
  In addition, Scrum Masters will learn how to incorporate product discovery techniques into Sprints and how to balance the product discovery work with the product delivery work while Product Owners will learn product discovery techniques that User Experience Designers use to better understand the needs of the user.
   
• UX Professionals struggling to integrate on a Scrum Team will learn how to work more effectively inside Scrum, managing work in Sprints and visualizing it in the Product Backlog.
   
• People who have learned about Lean UX and want to learn how to integrate those concepts into Professional Scrum working together in a unified Scrum Team.

Professional Scrum Certification

All participants completing the Professional Scrum with User Experience course will receive a password to attempt the Professional Scrum with User Experience I (PSU I) certificationassessment. PSU class participants who attempt the PSU I assessment within 14 days of the class and do not score at least 85% will be granted a 2nd attempt at no additional cost.

Why Scrum.org

Scrum.org provides the highest quality Scrum training, training materials and certified Professional Scrum Trainers (PSTs) to teach them. Our training materials are created and maintained by Scrum co-creator Ken Schwaber, Scrum.org and the PST community members who teach the courses, helping to ensure that they are in tune with what’s happening in organizations and always up-to-date with the latest practices.

Professional Scrum Trainers bring their own style and experience to the courses, but use the same materials so that students are learning from the same content regardless of who teaches the course or where it is taught around the world.  Read more about the differences.

What John Coleman's Students Say

• Google reviews
• TrustPilot reviews 
• VocalReferences reviews

Read more about our PSU student surveys and their feedback 

Our Course Steward Model

Each Scrum.org course is assigned 2 Stewards.  The Stewards are ultimately responsible for collecting input on the course materials, both those that exist and potentially additions to be made, review that input with the community along with Ken Schwaber and provide updates as required. 

Each course is stored in GitHub, allowing version control, feedback mechanisms, distribution and much more, not unlike the code that Scrum Teams deliver for their products.  Through GitHub capabilities, a PST can submit feedback on a course materials, its delivery content, speaker notes, exercises and much more.  With PSTs around the world teaching the materials, that provides a fantastic number of people to provide excellent feedback to improve the content and quality of the courseware. 

PMI PDU Credits

Students of Scrum.org courses are able to claim Project Management Institute (PMI) PDU credit: 14 PDUs after attending a 3 day Professional Scrum with User Experience workshop. Please note that PMI PDUs are earned for course attendance and not for passing a Scrum.org assessment. Students can claim PDUs under PMI's "Education courses provided by other third-party providers” category. You can claim your PDUs online at https://ccrs.pmi.org.

Pricing

Pricing excludes UK VAT. UK VAT only applies for orders from the UK, VAT does not apply outside the UK. To request a manual invoice simply email info@orderlydisruption.com with the subject "manual invoice" -- payment would then be made via an electronic transfer, a Paypal transaction, or an over the phone card payment. 

Without exception, all seats for a booking must be prepaid to confirm that booking. 

General Admission: 1245 GBP

First Five: 985 GBP

VAT is additional for UK customers only.

Profile of the trainer

​

John Coleman is an active practitioner with 15+ years of experience in growing sustainable agility. Learn from John's breadth & depth of current case studies with the "old reliable", the latest trends and some leading & not yet well-known patterns. 

​

 Why John Coleman?

Every PST has his/her own strengths. John Coleman is one of the few LeSS-Friendly Scrum Trainers. He regularly interviews leading lights on his YouTube channel. His podcast, XAgility™ consists of wisdom from some of the most famous faces in the agile world. John is a prolific blogger on advanced topics, and he leads on content creation for Scrum, Lean UX, measurement, Kanban, scaling, de-scaling, Executives, people & change. John teaches Marshall Goldsmith's techniques at all of his workshops in a #payitforward fashion. All of John's workshops feature Liberating Structures. John Coleman offers a number of practice tests where they are needed. John's client base consists mainly of non-native English speakers (English is the 3rd/4th language) in continental Europe. John's clients give rave reviews on Trustpilot, Google and VocalReferences, and they get great results as long as they also put the effort in.

Review & Ratings for John Coleman of Orderly Disruption on Google, VocalReferences & Trustpilot

Reviews & Ratings for all of John Coleman's workshops are available on: 

• Google  - http://bit.ly/GoogleJohnC
  ​
• TrustPilot - https://www.trustpilot.com/review/www.ace.works
  
  ​
• Vocal References - http://bit.ly/VocalRJohnC
  
  ​

It's not just about Reviews & Ratings 

Reviews & ratings are limited by nature. John needs to understand if the learning made a real difference back in the office. So, John checks in up to 12-18 months later. He sees a pattern of improvement and regularly gets pleasant vibes from successful agility inspired by ideas on the workshops. For example, see this experience report.

Content writing

John Coleman is a Professional Scrum Trainer, a candidate LeSS trainer / LeSS Friendly Scrum Trainer, organizer of ELNA (Executive Leadership Network for Adaptiveness), co-author of Kanban Guide, and author of Kanban for Complexity™ aka Kanplexity™ with lots of attribution to Dave Snowden & Cognitive Edge for Cynefin and related theory. See https://kanbanguides.org. 

John did one of the most comprehensive comparisons/contrast of the scaling/descaling frameworks at https://valueglide.com/blog and https://orderlydisruption.com/blogs/grow-agility-for-your-why/mirror-mirror-on-the-wall-preamble-to-1-of-4  ("Mirror Mirror" series). John Coleman's blog posts on executives, Scrum, Kanban, Nexus Vs. LeSS, are available at https://bit.ly/JohnColemanBlog. John blogs prolifically at orderlydisruption.com, valueglide.com, Medium, CIO Water Cooler, and The Digital Transformation People. 

Practicing what he preaches, except he doesn't preach -- he doesn't sell, huh?

John helps teams, managers, leaders, change agents, and execs. He can answer all sorts of up to date questions with ease. John coaches, teaches, consults for sustainable growth of agility in non-software as well as software. He created Broad and Deep agility (BaDa) on top of the shoulders of existing theory & practice. See https://www.youtube.com/watch?v=fUen2CeyTDk. John himself is broad & deep from the points of view of agility, people & change.

Standing on the shoulders of giants

John is a systems thinker who happens to be a huge fan of Cynefin and sees the benefits of both, erring on the side of Cynefin where they clash. Most importantly, John takes an independent view. John is also a people & change thinker; he uses Spiral Dynamics Integral (certified to level 2) and other models; even if they are criticized in some quarters as pseudoscience, John finds aspects of Spiral Dynamics helpful in structuring better conversations with people. 

More proof he knows what he's talking about, and has done what he talks about

John's Scrum+Kanban Nexus+ case studies can be found (international payments company, European bank) at https://www.valueglide.com/blog/nexus-nexus-and-scrum.org-certifications. 

John is grateful to be part of Marshall Goldsmith's #payitforward campaign and, in so doing, offers free coaching/mentoring/co-training to a selection of potential agility chefs. John is a member of the #MarshallGoldsmithLead60 group, a cohort from the 16,000+ #MarshallGoldsmith100CoachesApplicants. It was a privilege for John to be one of a lucky group of 60 people; Marshall Goldsmith himself taught that group in Salt Lake City in February 2018. All of John's workshops #payitforward Marshall Goldsmith content, including Marshall's advice to John himself.

Client list

John typically practiced with many of his clients for 18+ months. He is switching to shorter-term engagements. John's client list (directly or indirectly) includes Japanese Tobacco International, Shell, Barclaycard, Vocalink Mastercard, Centrica / British Gas, the Musgrave Group, RR Donnelley, DELL, Nordic Aviation Services, 84.51, Intralinks, PaySafe, Vodafone, Ericsson, NASA, Sky and BP. 

Workshop Environment

Assessment preparation tends not to be covered in the workshop. The workshop focuses on attendees getting ready to apply new skills back at work immediately after the workshop. There is an expectation that attendees will attend some free post-workshop Zoom calls and watch recordings of their own group (or previous groups) doing tough practice tests, sometimes including John Coleman's own practice tests which address the same learning outcomes, albeit from a different angle. John has an expectation that attendees will attend the calls, as assessment preparation does not scale on a 1:1 basis. Signing up to this workshop is effectively signing up to attend these calls.

Sometimes, John Coleman will have a co-trainer, someone who is already qualified or who is building up experience. Please let John Coleman know in advance if you need him to bring an assistant trainer who speaks your language via john@orderlydisruption.com; economics will hopefully be in our favour to allow that if there is enough demand.

Live Virtual

• Each segment is 60-75 mins long with 15-30 min breaks. Attendees have the choice of spreading the workshop over several days if advertized or if other attendees are ok with that —no recording of the workshop to improve openness. The workshop size is limited to 20 attendees.
• Workshop attendees will use Zoom/Teams, Mural, Slack, StoriesOnBoard, Strategyzer, Kanbanize/SwiftKanban, and John's physical flipcharts.
• Learning online is almost as effective as face to face. The critical difference is working together online; it takes longer to do things. A "funnel" gets added to the Kanban Board for optional best efforts additions to the official curriculum. Most questions will get answered to the satisfaction of the attendees, one way or the other. 

Rules to follow:

• cameras on
• mics on - let's avoid delayed interventions
• be on time for every segment
• no meetings/phone-calls/emails during the active segments
• be self-aware and conscious of the needs of others to have their say
• no hijacking of the agenda; a free coach session is on offer per attendee, use that instead.

A Scrum Reset is often needed in the workshop

If the class attendees demonstrate additional ability, bonus content may get covered. However, the class pace can get set to a slower pace by even one attendee who has not prepared for class, as per pre-class communications. While John Coleman's style is to assume zero knowledge, some attendees may have negative knowledge, preconceived ideas that are incorrect according to Scrum.org.

Negative knowledge creates drag for a training class, hence John Coleman sometimes performs pre-training-screening-calls. While there are no formal prerequisites for Scrum.org classes, the trainer may request in pre-training phone calls that some attendees go to Professional Scrum Foundations/Scrum Master (by any Scrum.org trainer) to ensure a smooth learning experience, even if the booked class ticket needs to be postponed to another date, refunding if necessary less banking fees. Either way at the beginning of each workshop, some kind of Scrum reset takes place to align attendees and reduce the potential for learning drag later.

Payment, fees & cancellation

• Payment in advance is required, no exceptions. All documentation requirements for invoice payment by the training date must be declared at the outset. 
• VAT additional for UK clients only. 
• No responsibility is taken for costs resulting from cancellation/postponement.
• A minimum quorum is needed for this class to proceed.
• It's unusual for courses to get cancelled. Some classes require a minimum number of attendees. No responsibility is taken for costs resulting from cancellation/postponement.
• You may cancel up to the specified online ticketing deadline, and if so, depending on the payment engine/approach, the refund could have deductions for bank transfer fees.
• You may postpone your ticket with a minimum of three business days notice, thereafter your lack of attendance at the booked date will be treated as a cancellation with zero refund (due to planning & venue costs for class numbers). Best efforts would be made to fit you into a later workshop.
• Electronic manuals and Scrum.org assessment fees are included. Physical manuals are not provided.

GDPR etc.

Subject to GDPR or other regulations:

• Attendees may be asked to optionally consent to receive communications, e.g., follow-up email newsletters.
• A booking is not a guarantee of attendance. The trainer may need to contact attendees to assess their readiness for the training class. It is possible the trainer will recommend additional training / reading before you can be accepted into the booked class.
• In order to get an assessment, the trainer must submit your name and email address to Scrum.org; Scrum.org may in turn send you regular newsletters. 
• Attendees will be invited to a slack channel for the class to enable communications before, during, and after the class.
• Photographs and/or video permission will be requested in class for follow up marketing purposes.
• Reviews & Testimonials will be requested in class; you can add the same review and star rating to each of VocalReferences, TrustPilot, and Google, to be performed optionally in class. Attendees may also be asked to provide feedback to Scrum.org. For these requests, regardless of the response, additional bonus learning content will be delivered.
• A limited number of free of charge post training Zoom/alternative calls are offered. To book, attendees can arrange to meet me via  https://calendly.com/johncolemanagile 
• Attendees may be asked to join compatible communities, e.g., the LeSS community.
• See the privacy statement at orderlydisruption.com.