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Product Goals: One or Many?

Last post 12:50 pm October 25, 2025 by Benedikt Aufermann
3 replies
03:58 am October 25, 2025

I have to say I am a bit confused on this point.

 

The Scrum Guide suggests that there should only be one Product Goal and at any one time.

“The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next”

However, the Scrum.org Learning Series suggest multiple Product Goals:

“Product Goals are hypotheses that a Scrum Team uses to progress toward their Product Vision. They can change as the team learns more about stakeholder and customer needs”

 

So two questions:

1. Do we think it is advantageous to hold multiple Product Goals?

2. I am currently helping people to pass their PSM exams and not sure what to tell them.


07:27 am October 25, 2025

There can be as many Goals for a Product as are valuable, but only one at a time.


11:51 am October 25, 2025

The Scrum Guide also includes the following sentences:

It is a cohesive unit of professionals focused on one objective at a time, the Product Goal.

and

The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next.

Both of these statements support the team having one "active" Product Goal at a time. However, they may be thinking about other Product Goals that can be started if needed. The first would be either finished or abandoned before adopting a new Product Goal.


12:50 pm October 25, 2025

"I focus on two goals at the same time." 
This seems paradoxical to me.


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