How effective is your Sprint Review?!
As a quick reminder ...
Sprint Review is
- Getting feedback from stakeholders about the Increment
- Inspecting progress toward the Product Goal
- A place to collaborate with key stakeholders
- Adapting the Product Backlog
- Reminding the vision and Product Goal
- Checking the latest changes in the market
- Reviewing the timeline, budget, risks, and the next release
Sprint Review is NOT
- A demo session
- A PowerPoint presentation session
- A place for Developers to deliver the work to the Product Owner
- A technical session
- A place to promote and sell the product
- A status meeting for managers
Sprint Review is an alignment session with stakeholders to
increase the likelihood of achieving the Product Goal.
Without a Product Goal, the Sprint Review is pointless.
Here is how to use AI to create a Product Goal.
Copy this prompt, paste it into an AI system like ChatGPT, fill in the brackets with the specific data of your product, and use the result as the draft version of your Product Goal:
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We are building [Your Product]. The Product Vision is [Your Product Vision].
[Give it a little bit of context by explaining the high-level concept of your product and how it is going to create value].
We use Product Goals as the mid-term goals. So, break down the Product Vision into several smaller mid-term goals and create the first Product Goal (mid-term goal) within the SMART model boundaries as follows:
Specific: The goal should be clear and specific, avoiding any ambiguity about what is to be achieved.
Measurable: The goal should have criteria for measuring progress and success, so you can track your achievements.
Achievable: The goal should be realistic and attainable.
Relevant: The goal should matter to you and your stakeholders and align with other relevant objectives, ensuring it is worthwhile.
Time-bound: The goal should have a clearly defined deadline to create a sense of urgency and focus.
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AI enhances your Sprint Review in 3 stages
1- Before Sprint Review
I believe this is the most important part. The more preparation you get, the better the quality of your Sprint Review.
You need to prepare several inputs to bring into your Sprint Review.
For most of them, AI can help you a lot.
- Product Vision
- Your current Product Goal
- Sprint Goal
- Increment
- An overview of what happened in the Sprint
- Product Backlog
- Latest changes of the business & market
- Upcoming risks
A: Product Vision
It is the ultimate state of the product or North Star. You can leverage AI to create a short, compelling Product Vision video. I recommend creating a one-minute video. Then you can play it at the beginning of Sprint Reviews to rewire the minds of the participants about the high-level direction of the product. See this sample and the required steps to create it:
Step 1: Write down the main concept of your Product Vision.
Step 2: Ask an LLM tool (like Gemini) to create a scenario script for your vision video.
Step 3: Create a video for each scene of your vision (5-10 seconds) with an AI-generating video tool like Freepik.
Step 4: Give the narrator text to the ElevenLabs tool, choose a good voice, and download the result.
Step 5: Add all these materials to Camtasia tool to mix them and create the final result.
B: Invite Key Stakeholders
Two days before the Sprint Review, send an official invitation to key stakeholders to attend. Bear in mind, you don’t need to invite all stakeholders, just key stakeholders. Those for which at least one part of the Increment is related to them. You can leverage an LLM AI system like ChatGPT to create the draft of that email. See this example:
Dear Stakeholders
Subject: Invitation to the Sprint Review (2026Q1-S2)
We are pleased to invite you to our upcoming Sprint Review, which will be held on Friday, 30 Jan 2026, at 9:00 – 11:00 in Room A to get your feedback.
At the beginning of the current Sprint, we informed you about the scope of the Sprint and the Sprint Goal. Now, we implemented them and learned a lot.
Your feedback and collaboration are a huge help for us to take the right step for the next Sprint.
To help you prepare, please review the following materials in advance:
Product Vision, Current Product Goal, Sprint Goal, Selected Product Backlog Items.
Best Regards
Scrum Team
C: Welcome Video
Use AI to create a welcome video that you will play at the beginning of the Sprint Review. Keep it short, like 2-3 minutes. It should include the following sections.
- Product Vison
- Current Product Goal
- Sprint Goal
- An overview of The Sprint & Increment
Playing the welcome video, immediately
changes the vibe of the Sprint Review.
Preparation is a magical word. Come to the Sprint Review with complete preparation.
You will see how impactful it is.
You can use the following Avatar-based AI-generating video tools to create your welcome video: Synthesia, HeyGen.
D: Make your Increment live on Staging
The best quality feedback comes out when you prepare an environment where stakeholders can directly work with and try the Increment. So, publish your Increment on Staging and give access to stakeholders to personally try it in the Sprint Review. This is a great policy to prevent you from giving a one-way presentation or a demo.
E: Latest changes of the business & market
Use an AI tool like NotebookLM to collect and process the latest news, articles, forums feed, etc. of your industry and create a high-level insight report. Bring it to the Sprint Review to share it with your stakeholders.
2- During Sprint Review
Agenda
Share the agenda of the Sprint Review to help you have a robust, cohesive event. It should be like a checklist that you go through one by one. See this example:
Make AI your Meeting Intelligent Assistant. To do so, use an AI meeting note-taker. The following tools are good options:
(They are easily integrated with your communication tools like MS Teams, Zoom, …)
Use two screens in your Sprint Review as follows:
*** On the AI Help screen, you can ask AI to help you with generating insights from the product usage data, and have smart Q&A, etc.
Smart Q&A
Create an AI Agent that listens to questions and instantly surfaces relevant documentation, previous decisions, or related user stories to provide instant, contextual answers on the AI Help Screen.
Connect your AI Agent with your meeting note-taker (Fireflies, …) to get the questions and connect it to your data sources (Azure DevOps, Jira, …) and finally generate answers and add them to your communication tools (Slack, MS Teams, …).
*** You can use Make.com, n8n, Zapier, etc. to create your AI Agents. My recommendation is Make.com, which is simple and user-friendly.
3- After Sprint Review
Setup your AI meeting note-taker to do the following things:
- Create a draft of an email to stakeholders to share a summary of the meeting, action items, decisions, and new PBIs.
- Do sentiment analysis of the Sprint Review and create input for the Sprint Retrospective if needed.
- Create a list of new user stories that emerged during the Sprint Review.
- Categorizing feedback into themes like value gaps, UX issues, new opportunities, …
Writing Release Notes
Based on the decisions that you made with stakeholders in the Sprint Review, you can tag PBIs with a “Release Candidate” tag. Then use AI to draft the Release Notes for the upcoming release. One of the great ways is User-Facing (User-Centric) Release Notes.
This approach describes changes from the user’s point of view, focusing on outcomes rather than implementation. Every item explains how the product behaves differently and what new value is now available. Technical details, internal refactoring, and architectural changes are intentionally excluded unless they directly affect users. See this example:
Release 2.4.0 — December 20, 2025
New
You can now set shared deadlines for tasks so everyone on the team stays aligned on timelines.
Improved
Project lists now load noticeably faster, helping you move between projects with less waiting.
Fixed
An issue that prevented some task notifications from being sent has been resolved.
You can setup an AI Agent to write the Release Notes for you, removing a lot of overhead. To do so, connect your AI Agent with your task management tool (Jira, Azure DevOps, …) and then create a draft email of the Release Notes, ready to be sent to your users.
AI Insights across Sprint Reviews
Product Owners and Scrum Masters can leverage the following AI-generated insights across Sprint Reviews for the Sprint Retrospectives, and improve stakeholders' engagement.
- Stakeholders engagement metrics
- Repeated stakeholder concerns
- Spill-over causes
- Recurring absent stakeholders
- Stakeholders satisfaction trend
- Sprint Reviews drifting into a demo or promotion meeting
- Sprint Reviews drifting into a too technical meeting
- Who speaks most/least
- The positivity level of the Sprint Review
- Adherence to the event timebox
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If you want to download the full PDF document, click here.
If you want to learn how to effectively leverage AI for the new generation of product management, you can attend my upcoming Professional Scrum Product Owner – AI Essentials class. Click here to see the class information.