How to Create a Product Vision that Sticks and Drives Alignment

Tuesday August 5, 2025 11:00 AM EDT (15:00 UTC)

Want to create a vision for your product or product features? Lack of a clear vision or shared understanding around vision delivers poor results that cause product failures and wasted employee efforts. Think about a major product that was a failure, the money invested and the disappointed employees that could result.

In this Scrum Pulse webinar, PST Russell Miller will show you how to establish—and maintain—clear, actionable product vision, whether you're at the beginning of your journey or mid-stream. Learn lightweight, practical approaches to creating and explaining the vision. We want to involve others, create alignment across stakeholders, and keep it updated.

Designed for Organization Leaders, Product Owners, Product Managers, Business Analysts, Scrum Masters, and other related professionals, this session will help you learn how to:

-Define who your product or significant feature is for—and why it matters
-Capture your current understanding of customer needs
-Invite meaningful input without starting from a blank sheet of paper
-Support decision-makers with an opportunity to learn about the current understanding, and to help prevent poor results and failed products
-Coach the people above to contribute to an understandable vision

Join us and discover simple tools to shape and evolve product vision that sticks.