As a Product Owner, you are not just a backlog manager—you are also a value detective.
You are an experimenter: someone who explores the unknown by testing hypotheses, validating assumptions, and uncovering insights about the product.
AI augments your Experimenter stance drastically. You can leverage Bolt.new AI tool to visualize your ideas, helping you get feedback fast from stakeholders without any need for your developers to implement them.
See how I used AI to visualize a website idea for selling a new generation of cars.
I just wrote whatever I thought to have on the website in human language. It took me just 15 minutes to write the prompt. See the website result on this link:
https://spectacular-biscotti-f7f8b7.netlify.app/
This is the prompt that I used to generate this website (you can try it as well):
Create a website with the following characteristics:
1- The business name is NeoWagen
2- The website is for selling AI-based electric cars online.
3- The website color theme is blue
4- The website should have these sections:
a. Hero section: This section should use the uploaded picture named Hero in full-screen as the background. The business name is in the center with large bold font. Under that, there is this slogan: “The Future of Driving” with smaller font. Under the slogan, there is this subtitle: “The next-gen cars that UNDERSTAND you as a smart companion”. At the end, add two buttons of "Schedule Test Drive" and "Navigate Interior" as well.
b. Car models section: there should be three cars in cards in the horizontal sequence. In the first card use the uploaded picture named Gamma. In the second card use the uploaded picture named Meta. In the third card use the uploaded picture named Mars. Under each picture, there is the Car model name in bold. Under that, there are price, model year, power in HP, and a very short description. Three car models are NW Gamma, NW Meta, and NW Mars.
c. Testimonial section: There should be three testimonials in the horizontal layout. For each testimonial, there should be a circle picture of a person. On the right-hand side of the picture, there should be 5 stars, and under that, the name of the person. Then, under that, the text of the testimonial is in a very short paragraph.
d. Test drive section: There should be a panoramic picture of a futuristic car as the background of the section. A button in the middle with the text: “Schedule Test Drive”. Next to it, there should be a button with the text: “Navigate Interior”.
e. Revolutionary Advantages section: This section has two rows. In each row, there are three parts, each of which talks about one advantage. Each advantage should have an icon. Under the icon, there is a title, and under that, there is a short sentence explaining the advantage. The 6 advantages are: Voice Interaction, Integrated with your Digital Life, Self-learning AI, Tailored based on your Personality, Proactive Protection Against Hazards, Your Smart Companion
f. Footer section: there should be a link to other pages on the website, the contact information, …
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Product Owners can use Gen-AI tools to create rapid, low-cost experiments such as mock websites that simulate future product ideas. These prototypes are invaluable for testing market appetite, gathering feedback, and iterating on value propositions—all before committing significant development effort.
"This is your product wind tunnel.” Just as engineers test planes in a wind tunnel before real flight, Product Owners can use AI-generated websites to test their ideas against market forces—without ever leaving the ground. It's about identifying turbulence early, not waiting for the crash.
The way to leverage AI capabilities starts with awareness and learning.
So, if you are a product pro who is interested in investing in learning how to leverage AI knowledge in product management, join one of my upcoming PSPO-AI Essentials classes.
The class information and registration link:
https://scrumschool.org/course/professional-scrum-product-owner-ai-essentials