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Enhancing Stakeholder Engagement in Scrum: Key to Successful Outcomes (From PM to PSM 05)

February 6, 2024

For professional Project Managers transitioning to Scrum Masters, engaging stakeholders effectively is a principle that transcends traditional project management boundaries. The emphasis on proactive stakeholder engagement aligns well with Scrum's focus on delivering value and ensuring customer satisfaction. However, in Scrum, this engagement is not just a part of the process; it's an integral component of every step in the development of a product or initiative.

Potential dangers for project managers, just picking out two from my experiences:

  • Limited Engagement Scope: project managers might be used to engaging stakeholders at specific project milestones. In Scrum, however, stakeholders are involved continuously, providing feedback throughout the product development process.

  • Reactive Rather Than Proactive Engagement: traditional project management may often engage stakeholders reactively. In contrast, Scrum requires a proactive approach, where stakeholders are involved early and their input is actively sought to shape the product.

Stakeholder Engagement in Scrum

  • Continuous Collaboration: stakeholders in Scrum are part of the iterative process, for example offering feedback during Sprint Reviews and contributing to the refinement of the Product Backlog. This continuous loop ensures that the product evolves in alignment with their needs and expectations.

  • Building Transparency and Trust: Stakeholder engagement in Scrum is built on transparency, respect, and trust. Regular interactions and openness in the development process build a strong foundation for effective collaboration.

  • Facilitating Stakeholder Involvement: As a Scrum Master, facilitating stakeholder involvement does not mean scheduling meetings. It's about creating opportunities for meaningful interaction and ensuring their voices are heard and considered in the decision-making process.

Steps you can take as Project Manager to transition to a professional use of the Scrum framework:

  • Adopt an Open Communication Strategy: Develop an approach that encourages ongoing communication with stakeholders. While the Scrum Events are a formal opportunity to do so, also seek for informal opportunities.

  • Integrate Stakeholder Feedback into the Process: Make stakeholder feedback a critical part of the product development cycle. For example, use their input to guide Product Backlog Refinement and Sprint planning.

  • Enhance Your Facilitation Skills: As stakeholder engagement is key in Scrum, enhance your skills in facilitating meetings and workshops, managing diverse opinions, and synthesizing feedback into actionable insights.


Transitioning from a project manager to a Scrum Master requires a shift in how stakeholders are engaged. It's about moving from periodic consultations to ongoing collaboration, where stakeholders become active participants in the value delivery process. This approach not only drives project success but also enhances customer satisfaction.

Next Steps

Begin by assessing your current stakeholder engagement strategies and identify areas for more proactive involvement. Engage in training or workshops focused on effective communication and facilitation within agile frameworks. Remember, effective stakeholder engagement in Scrum is about creating partnerships that drive value and satisfaction. Let’s start fostering those connections today.

Exploring this project management aspect within Scrum reveals a complex relationship between project management skills and agile practices which we only just touched upon. Project Managers can bring valuable expertise to a Scrum team, but realizing its full potential only happens when the skills are adapted and applied to each unique Scrum Team’s context.

I hope you find value in these short articles and if you are looking for more clarifications, feel free to take contact.


If you want to take a deeper dive into the concepts we are covering in this blog series, then surely check out our Professional Scrum MasterY workshop. We have some scheduled in the coming period.


Don't want to miss any of these blog posts? Have the “From PM to PSM” series weekly in your mailbox.


Wishing you an inspiring read and a wonderful journey.
Scrum on.




From PM to PSM



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