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Outcome Mapping & Scrum: The Story of Amazing Decisions

December 10, 2019


The purpose of Scrum is to maximize value by delivering a usable and useful Increment through Sprints. While the entire Scrum Team is accountable for creating a valuable, useful Increment, the Product Owner is also accountable for maximizing the value of the product resulting from the work of the Scrum Team.

Deciding what’s the most valuable thing to do can be difficult. The transparency of the Product Backlog is key to facilitating decision making. Outcome Mapping is a powerful technique to enhance Product Backlog transparency.

Follow us through the story of the fictional company Amazing Decisions where Kathryn, Sharon, Bruce and a Scrum Team learn about outcome mapping.


Amazing Decisions 

This is Kathryn. Kathryn is the CEO of  Amazing Decisions, a company creating and selling digital products. She wants to increase revenue from sales. Kathryn has set up a meeting with her direct reports Sharon and Bruce to brainstorm ideas.

Kathryn: "We need to increase revenue, let's brainstorm ideas!"

Bruce, the VP of Sales wants to produce new widgets to increase revenue - flashier than the rest of the product range and bigger too. 

Bruce: "Let's build widget 2000 and 5000. They're gonna be huge!"

Sharon, the Product Owner isn’t convinced that more widgets will lead to more revenue. Instead, she suggests to take a step back and understand which customer behavior would lead to more revenue and what the organization would have to do to encourage this behavior.

Sharon: "What's the behavior we like to see from our customers that would lead to our goal?"


Read the full story here.



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