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Blog Post

The Move to Product Thinking is Gaining Momentum

May 29, 2024
Digital technology allows organizations to be more customer-centric by delivering more value to customers via faster time to market, improved data insights, and more innovative products. However, aligning with customers is only part of the story. Not only do you need to focus on customers, but you also need to consider their needs in the context of value, cost, governance, and culture. Customer opportunity is a crucial ingredient but in the context of something much more significant and complex. Product has become the container for this. Product thinking must take center stage to enable organizations to align better with outcomes and value. In this blog, we discuss why everyone is talking more and more about Product Thinking and how knowledge workers need to think about value in the digital age.
Blog Post

Project Management Requires Product Thinking

February 15, 2024
As more and more companies wrestle with the digital age, they are increasingly looking to approach initiatives differently. They are moving from a project to a product mindset. In this blog, I describe why product thinking is increasingly important to project managers.
Blog Post

Battling the Bloated Product Backlog

September 11, 2023
The Product Backlog is crucial for Scrum to be effective. But for many teams, Product Backlogs are bloated, confusing, and hard to navigate. This blog discusses the challenges of building a great Product Backlog and what Scrum Teams can do to fight the bloat.
Blog Post

Has Agile Stalled?

August 31, 2023
Agile is over 20 years old, and the Agile conference has been running since 2005. But are we seeing any changes? Has agile adoption stalled? This blog discusses enterprise adoption challenges and the environment necessary for Agile to succeed.
Blog Post

Why Is Scrum All About Products?

July 21, 2023
Scrum is a Product centric approach to delivering value. But what if your team is not aligned with a Product? In this blog, we discuss what Product means in Scrum and why it can help a team even if they do not feel they are working in a Product organization. In this blog, we talk about why Product is used in Scrum, the characteristics of a Product, and how those characteristics can even help if you are working on a Project.
Blog Post

Product Owners - The Messy Reality of Environment

June 21, 2023
Product Owners have a variety of job titles ranging from Project Manager to Product Manager, From Business Analyst to Team Leader. Still, these job titles reflect the complexity of their work environment. In this blog, we discuss the messy reality of Product Ownership and provide a 2 by 2 grid focused on Product-ness and Ownership to reflect that complexity.
Blog Post

Lean Startup and Scrum

January 31, 2023
Lean Startup provides an approach to delivering breakthrough businesses. It does that by focusing on learning and working with customers and stakeholders to explore the problem and product space. By connecting the ideas of Lean Startup with Scrum practitioners have a blueprint for exploring risk and value. In this blog, we discuss how the two approaches can work together.
Blog Post

Digital Transformation and Scrum

October 5, 2022
Scrum and Digital are not the same things, but often Digital Transformations comprise some sort of agile change. In this blog, Dave West discusses a recent Dare To Lead Podcast where the overlap between Scrum and Digital was apparent. He discusses the six elements of a digital strategy and their relationship with Scrum.
Blog Post

Adding the Professional Scrum Facilitation Skills Class

September 13, 2022
Today, announced a new skills-based course focusing on facilitation. Professional Scrum Facilitation Skills (PSFS). This class provides a practical, hands-on learning experience focused on developing facilitation skills and the mindset to apply them. This class responds to the importance of facilitation in working in teams on complex work and how good facilitation can lead to improved Scrum adoption.
Blog Post

Remote Work and Scrum

June 20, 2022
For many years the agile movement advocated that all teams had to be co-located for success. Scrum also encouraged that approach. But the pandemic taught us that remote does not always mean bad. However, we are seeing more and more executives force an in-person return to the office as the pandemic resides. But will this improve productivity? Yes and No. Without a clear focus on three things neither in-person nor remote work will be successful, so stop focusing on that and instead focus on the what and the how of working together to deliver value!
Blog Post

Answering Some Concerns on Product Ownership

June 3, 2022
Product Ownership is a complex and often confusing idea, but if done right those accountabilities can help the Scrum Team deliver valuable, amazing Products. In this blog, we discuss and address some common concerns about the idea of Product Ownership.
Blog Post

The Agile Hangover

October 27, 2021
Scrum celebrated its 25 year anniversary last year with an update to the Scrum Guide and lots of socially distanced parties. Over that quarter of a century, Scrum has gone from a niche method used by software developers to mainstream adoption with many millions of people using Scrum or at least parts of Scrum every day. Now Scrum is not just a smart way of delivering software, it is a fundamental part of any enterprise agility transformation. 
Blog Post

Why Kindness Matters

September 2, 2021
In this article Dave West discusses the importance of Kindness and the benefits agile teams get when people are thinking about kindness.
Blog Post

Scrum Guide 2020 Update - What has been removed

November 18, 2020
Scrum is described as a framework, not a methodology. The Scrum Guide provides just enough prescription to allow Scrum to work and encourages its ‘users’ to be smart, adding practices and other things specific to them on top of the framework as needed to form their process.
Blog Post

Scrum Guide 2020 Update - Role to Accountabilities

November 18, 2020
With the 2020 release of the Scrum Guide, the term role was replaced with accountabilities. The purpose of this change was to place special emphasis that this is not a job description, but the bare minimum set of accountabilities necessary to execute Scrum. The blog describes how these accountabilities are split into 3 groups.
Blog Post

Scrum Guide 2020 Update - Commitments

November 18, 2020
With the 2020 release of the Scrum Guide, Commitments were added for each artifact. The commitments provide a nice, structural way to describe some of the key characteristics of each artifact. The intent of this change was to provide clarity and make the Scrum Guide simpler to read and use.
Blog Post

Scrum Guide 2020 Update - Introducing the Product Goal

November 18, 2020
With the 2020 update to the Scrum Guide, three commitments were added to the artifacts. The idea of a commitment is to provide additional quality to the artifact to improve transparency. In the case of Product Backlog, the commitment is to the Product Goal. 
Blog Post

Forever Employable

April 28, 2020
A number of weeks ago I was chatting to Jeff Gothelf the co-author of Lean-UX and co-creator of our Professional Scrum with User Experience class. He described a project that he is working on which sparked my interest and is something I believe to be relevant to our Scrum community. I wanted to share some of this discussion with you.
Blog Post

Scrum for Marketing

July 23, 2019
In this blog post, Dave West, CEO and Product Owner at, will explore the benefits of using Scrum for Marketing, dealing with pressures from every side of the business and using Scrum to address complexity.
Blog Post

Thoughts on the 2019 Scrum Master Trends Report

January 29, 2019
The 2019 Scrum Master Trends Report is an update to the 2017 Scrum Master Salary Report that Age of the Product conducted in 2017. By partnering, we have secured a larger sample and broadened the reach of the research, growing from over 500 to more than 2,100 respondents and adding more geographies and a broader set of demographics.
Blog Post

Professionalism is more important than Regulation

April 26, 2018
I recently wrote an article for Entrepreneur on why Tech Companies need a code of ethics which got me thinking more broadly about the role of ethics, values and professionalism and why the agile community have been thinking about it more than most.
Blog Post

Scrum with Kanban - building bridges not walls

February 26, 2018
Today we announced a new class Professional Scrum With Kanban. This class helps teams practicing Scrum to apply the practices of Kanban without breaking Scrum. It shows how visualization and flow are great partners in delivering Done software and how Scrum with Kanban helps teams become more professional.
Blog Post

Why We Need Nexus

January 17, 2018
“I designed a defined framework for using many Scrum Teams on a single product or problem. The result is Nexus, an exoskeleton that rests on top of many Scrum Teams. Nexus provides information and management information for guiding their working together.” - Ken Schwaber
Blog Post

Scrum and Hypothesis Driven Development

December 4, 2017
And after reading Jeff Gothelf’s and Josh Seiden’s book “Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously”, I realized that the world is full of complex problems. This got me thinking about the relationship between Scrum and modern organizations as they pivot toward becoming able to ‘sense and respond’. So, I decided to ask Jeff Gothelf… Here is a condensed version of our conversation.
Blog Post

Scrum Guide Update November 2017

November 7, 2017
Today (November 7th 2017) Ken Schwaber and Jeff Sutherland released an update to the Scrum Guide.The Scrum Guide is the definitive definition of Scrum, authored by Ken and Jeff, the creators of Scrum.