Doing the Right Thing "Well"
As part of the Scrum Tapas video series, Professional Scrum Trainer Jacob Creech gives some great examples of the difference between doing the right thing and doing it well, using the cell phone industry. This is why the principles of Inspect and Adapt in Scrum are so critical. As the market evolves over time, you must be able to understand how that impacts your product and adapt your vision over time to those changes. 3:44 Minutes