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Identify and Learn about Key Stakeholders

While it’s important to understand who all of the Scrum Team’s stakeholders might be, not all stakeholders must be treated in the same way. Scrum Teams should engage with stakeholders in the ways appropriate for getting the feedback they need. For example, some of the stakeholders should regularly engage with the Scrum Team using Scrum artifacts and Scrum events, but others may cause a distraction. All stakeholders are important, but only key stakeholders are invited to participate in Scrum events and artifacts.

Here are different ways Scrum Teams can try to understand who their key stakeholders are and how to engage with them:

  • Engage in a Stakeholder Mapping activity to better understand who their stakeholders are
  • Create a Stakeholder Engagement Approach to engage the right people at the right time to maximize the value of the product
  • Learn and use techniques to better understand their customers and their customers’ needs




When it comes to Scrum Teams delivering value effectively, collaboration is key within the team and also externally. Scrum Teams should work closely with their stakeholders and engage and collaborate with them closely during the Sprint to gain valuable insights proactively. This enables them to insp...
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One way a Scrum Team can create some understanding and transparency into who needs to be involved during product delivery, is by collaboratively creating a lightweight stakeholder engagement approach to help guide the team.
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Effective Stakeholder Engagement is key to the success of the product and one of the essential skills all product people should have. This article is part 1 of the Effective Stakeholder Engagement series. In this we will learn effective ways to identify stakeholders.
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In this Scrum Pulse webcast, PST Lavaneesh Gautam dives deep into the intricacies of stakeholder management, providing participants with actionable insights and tools.
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Learning Series
Scrum encourages frequent collaboration with stakeholders, and customers in particular. Understanding how to identify and learn about the challenges that key stakeholders face will help the Scrum Team better deliver the value they are seeking.