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Product Metrics

Product metrics are indicators that help assess the customer and business value a product delivers. They provide insights from the perspective of users and the market. Different metrics can help the Scrum Team and stakeholders assess how well the product delivers value to the customer (meets customer needs) and the organization (achieves business goals).

Common pieces of information to measure are:

Metrics include customer satisfaction, customer satisfaction gaps, customer usage

Business Impact: 
Metrics include revenue, cost, profit, revenue per employee, cost avoidance/savings, market share

Product Quality:
Metrics include: number of defects, technical debt, customer support needed

Speed and Team Capacity:
Metrics include: cycle time, release frequency, time to process change

Measuring the value a product delivers goes hand in hand with product strategy. As the team gauges the product’s current condition and plan for future investments and improvements, they should use relevant metrics as part of their information to determine the results of their experiments and if their work is satisfying customer outcomes.

The key to understanding results and measures is in the ability to inspect and adapt based on that information. Guidance on how measurement can be used as part of an organization’s ability to be more agile and continuously improve its ability to achieve its goals, along with example metrics, is described in the Evidence-Based Management Guide.



Blog Post
Gathering the metrics for Evidence-based Management in software organisations can be a strenuous task and I have a number of customers that are fretting on what to collect and from where. Here I try to create an understanding of the ‘what’ that we need to collect. Updated to reflect the 2020 Scru...
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Learning Series
The objective of a Scrum Team is to deliver value to customers and stakeholders. Product Value actively drives customer satisfaction, loyalty, brand reputation, and the longevity of a business by providing customers with benefits that satisfy their needs.


Evidence-Based Management is a framework organizations can use to help measure, manage, and increase the value they derive from their product delivery. EBM focuses on improving outcomes, reducing risks, and optimizing investments.
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This activity is designed to help you understand how value is currently measured for your product. It’s also a good activity to improve your current approach to measuring value. It can be facilitated as a workshop for Scrum Teams working on a product or product portfolio together and may include int...
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Learning Series
Product metrics help assess the customer and business value a product delivers. They provide insights from the perspective of users and the market.