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What is a Product?

Scrum has always placed products front and center with key artifacts, events, and roles, including the word "product." But before the 2020 release of the Scrum Guide, product was not explicitly defined, relying on a standard definition such as a good or service provided for sale or use. In the 2020 release of the Scrum Guide, more clarity was added.

A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well defined users or customers. A product could be a service, a physical product or something more abstract. Scrum Guide 2020

The definition clarifies Scrum Teams in more abstract domains such as drug discovery and research. Ultimately, a product provides a way of grouping user capabilities in a logical fashion that makes sense to stakeholders and teams.


Resources:

Podcast
Patricia Kong is back to flip the script and interview Dave West about Product Definition, answering remaining questions from his webinar on the topic. (40:56 Minutes)
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Module
Customer outcomes are the results that customers and users experience when they use a product. This piece describes the characteristics of customer outcomes as well as how to define them.
5 from 6 ratings

 

 

Video
This video highlights the importance of integrating product discovery and validation into Scrum to test assumptions and gather valuable customer feedback. (3:35 Minutes)
4.5 from 15 ratings
Podcast
In this episode of the Product Owner Podcast, Ruud talks with Dave West, CEO of Scrum.org, about one of the most important — and most misunderstood — topics in product management: how to define a product.
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Blog Post
Scrum is a Product centric approach to delivering value. But what if your team is not aligned with a Product? In this blog, we discuss what Product means in Scrum and why it can help a team even if they do not feel they are working in a Product organization. In this blog, we talk about why Product i...
4.3 from 6 ratings
Blog Post
Product discovery is not just a process — it’s a critical mindset for driving successful product development. By adopting a structured approach to discovery, teams can ensure they are solving the right problems and delivering value to both customers and the business.
5 from 3 ratings

 

 

 


 

 


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