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Professional Agile Leadership - Evidence Based Management

Live Virtual Class, August 8, 2022

Class Overview

Leaders and managers are facing increasing challenges as technologies, markets, and customers' needs constantly change. Organizations that use Agile product development techniques will often still employ traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.

In this Professional Agile Leadership - Evidence-Based Management course, students will learn about the Evidence-Based Management (EBM) framework from - an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results.

This highly interactive class is delivered virtually over two half day sessions. After the class, students will get a passcode to take the PAL-EBM assessment. After passing the assessment, students will gain the industry recognized PAL-EBM certification, which will never expire.

Private classes and group discounts are available! Contact for more details.

Special Platinum Student Ticket Packages

Want to Take Your Learning Up a Notch? Upgrade Your Student Ticket to Platinum!
A platinum ticket allows you two hours of Live Virtual Coaching with your instructor (who has been in your shoes and helps agilists every day).

You can use your two Live Virtual Coaching hours however you choose, including:

  • Applying - take the concepts we talked about in class and apply in your context.
  • Exploring - learn more about stuff we may have talked about in class or other topics that you choose.
  • Certification - Obtain advice on passing assessments and earning certifications related to your course.

Interested? Leave a note when registering and we'll coordinate with you to schedule your Live Virtual Coaching hours. Or contact us at with any questions

Class Pricing Options:

  • Platinum Student Ticket Package: USD 1395
  • Best Deal Price: USD 795 until 4 weeks before start date
  • Early Bird Price: USD 895 until 2 weeks before start date


Class Details



Delivery Method

Live Virtual Class
Time Zone: America/New York
Start/End Time: 9:00 AM - 5:00 PM


Start: August 8, 2022
End: August 8, 2022


Unstuck Agile

Registration & Price

Price: USD 995

Registration for this class has closed

More Information

With markets and customer needs constantly changing, organizations need information and evidence that helps them adapt quickly to new challenges and opportunities so that they can deliver greater value and achieve true business agility. Yet often organizations that use Agile product development techniques use traditional management approaches, expecting leaders to set firm long-term goals and manage progress toward them with dashboards of static metrics.

That is why created the Evidence-Based ManagementTM (EBM) framework - an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve their strategic goals.

In the Professional Agile Leadership – Evidence-Based Management (PAL-EBM) course, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises, participants learn techniques that support a more agile mindset.

Subject Areas

  • Goals, measures, behaviors
  • Goals versus trust
  • Types of goals
  • Market leaders and losers
  • EBM Key Value Areas
  • Creating an EBM consultative plan


In this course, students will:

  • Understand the essential aspects of goals and measures and how they influence behaviors and an
    organization’s culture and values
  • Consider empiricism as a leadership approach to incrementally steer toward the organization’s goals
  • Explore how goals and trust act together to enable autonomy, transparency, and value delivery
  • Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
  • Understand how to use EBM and its KVAs to focus measurements on improving market value and
    operational capabilities

Who Should Attend

This course is most beneficial to professionals in leadership roles such as:

  • Executives, Managers, Program Managers, and others leading product delivery or Agile transformation
  • Product Owners, Product Managers and other product leaders
  • Scrum Masters
  • Coaches
  • Consultants


Students will be able to make the most of the class if they:

Assessment & Certification

All participants completing the Professional Agile Leadership - Evidence-Based Management course will receive a password to attempt the Professional Agile Leadership - Evidence-Based Management assessment, included in the cost of the course. If you attend this class and attempt the PAL-EBM certification assessment within 14 days but do not achieve a score of at least 85% you will be granted a 2nd attempt at no cost.

This industry-recognized PAL-EBM certification requires a minimum passing score.

About The Trainers

Take the class from the trainers who co-created it! Mark Wavle and Chris Conlin were honored to be part of creating this course material, refining it as we taught it, and training other trainers as they prepared to deliver it.

Mark has been licensed to teach courses since 2005, having taken the PSM class from Ken Schwaber. Since then, he has taught thousands of students in hundreds of classes. He's been an employee in and consultant for Fortune 500 companies, regional organizations, and non-profits, working as a Scrum Master, Agile Coach, Trainer, course designer, Leadership Coach, Practice Manager, and National Agile Lead. The diverse industries include medical decide manufacturing, medical insurance, P&C insurance, retail, banking, PLM software, and utilities.

Chris believes in bringing the human focus back to organizations. In his career, Chris has served in a wide variety of roles, ranging from product ownership, agile coaching, and business analysis — and just about everything in between. He sees an empirical approach as an excellent tool for utilizing these roles to help instill a sense of purpose, leading to happier employees, customers, and organizations.

What Our Students Are Saying about the PAL-EBM Course

  • "Really appreciate this highly interactive class where both trainers have shared a new perspective on measurement."

  • "This class is bringing vision, measurement and behaviour together in a whole new perspective."

  • "Really enjoyed this class which perfectly ties in the stance agile leaders should take on goals, measures and empiricism with Evidence-Based Management."

  • "Nice workshop where you can experiment what Evidence-Based Management really is."

  • "After this class I have many ideas now on how to work with management on how to lead in an agile setting."