Professional Product Discovery and Validation

This class is scheduled as two half-days, from June 29-30, 2026, from 10 AM - 2 PM with a half-hour break for lunch.  Half-days to make it easier for you to work around your schedule.  

Maximize value through learning!

This course offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development. What is learned throughout the course is essential for developing new products and enhancing existing ones.

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today's ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Course Overview

In this course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes.

Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence-based approach to product development.

Who should attend?

• New Product Owners/Product Managers
• Experienced Product Owners
• Leaders and managers of Product Owners
• Teammates or stakeholders that work with Product Owners/Product Managers
• Scrum Masters and coaches helping their Product leaders

Course Learning Objectives

• Increase user value created by deliberately designing experiments to validate assumptions about user's needs and wants
• Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
• Improve organizational collaboration and alignment by engaging with key stakeholders using data instead of opinions
• Unlock creativity by reframing work as problems to solve rather than tasks to execute

Certification

Consistent with all Scrum.org courses, students who complete this class will receive one attempt at the associated assessment and will be eligible for a second attempt if they make their first attempt within 14-days. Upon launch of the course, only students will have access to earn the certificate. The general public will gain access to the assessment approximately 6 months after launch.

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About Mary Iqbal

As an Agile Transformation Manager at WPS Health Insurance, Mary was responsible for organizational agility for over 60 Agile teams and 30 products.  She has experience as a Product Owner, Scrum Master and Program Manager and Project Manager.  She has led multi-million dollar initiatives to launch new government contracts and double the size of a line of business.

Mary is the founder of Rebel Scrum and hosts annual Scrum Day conferences in Madison, Wisconsin, as well as in Houston, Texas.  

This class is offered as a live virtual training.  Immediately after registering, you will receive an email from mary@rebelscrum.site which will contain class information.  If you have a preference on the meeting platform (e.g. Zoom, Webex or Teams) please contact Mary in advance of the class.  (Default platform is zoom)